Why Copywriting is the Key to Successful Online Marketing | Copyblogger

Why Copywriting is the Key to Successful Online Marketing | Copyblogger: "Why Copywriting is the Key to
Successful Online Marketing

What’s the missing ingredient that prevents most people from succeeding online?

Copywriting skills.

Content drives the Internet, and using the right words in the right way will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how many links you get.

Now that blogging has become the smartest strategy for growing an authoritative web site, it’s your copywriting skills that will set you apart and help you succeed. Copyblogger is all about helping you:

* get traffic
* gain subscribers
* attract links
* sell something!

All you need to do is write in a strategic, persuasive, compelling manner.

The Art and Science of Compelling Copy

Copywriting is the process of writing words that promote a person, business, opinion, or idea, with the ultimate intention of having the reader take some form of action. Even if that action is a link, bookmark, or a vote at Digg that leads to the traffic you need.

In other words, copywriting is all about people responding the way you want them to.

We all use persuasion techniques each and every day, whether we are conscious of it or not. With our spouses"