Overview of Marketing Automation Players - Be Relevant! Email Marketing Blog
A marketing automation research tool, courtesy of Software Advice.
Friday, December 31, 2010
Tuesday, December 14, 2010
Sunday, December 12, 2010
MediaPost Publications Social Media Platform Shoutlet Raises $6 Million 12/06/2010
MediaPost Publications Social Media Platform Shoutlet Raises $6 Million 12/06/2010
Social media marketing firm Shoutlet has closed a $6 million second round of funding led by American Family Insurance and including prior investors Origin Ventures and Leo Capital Holdings. It brings the total raised by the company to date to 9.2 million.
Madison, WI-based Shoutlet, whose clients include brands such as Nissan, Perry Ellis and Burt's Bees, plans to use the new financing to accelerate product development and continue double-digit growth. "Today's funding announcement will allow us to implement our visionary ideas for social media management at an even faster pace," said the company's CEO Jason Weaver, in a statement. MORE
Saturday, November 27, 2010
Google Pushes Forward With CPA Online Ad Model - MarketingVOX
Google Pushes Forward With CPA Online Ad Model - MarketingVOX
Google Pushes Forward With CPA Online Ad Model
Click to enlarge
Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily reports. Now early adopters are reporting that the model, which would apply to both search and display, brings in greater revenues than the pay per-click format.
Indeed, an alternative to the widely used pay per-click model - the dominant ad model on Google - could convince some advertisers to spend more money on Google ads, says Leah Woolford, COE of U.S. Destination Marketing. (via Investor’s Business Daily). "Google is getting aggressive because … (advertisers) have an appetite and are willing to try new models," she said.
Performics, a unit of DoubleClick, is leading the cost per action initiative.
SoJones, an online fashion magazine has been testing Google's per-action ad program, according to another article in Investor's Business Daily. The site makes four to five times more revenue with CPA compared with CPC, reports Jenise Henrikson, chief executive of Henrikson Media, in the article. "This is due to our quality traffic and high level of engagement with our users."
Bigger Adoption
The program is still in beta form but it does provide hope to those in the industry that would like to see a wider array of ad choices, writes the Domains. "Most in the domain industry [would like to] see a huge growth over the next years from PPC to CPA and the fact that the world’s biggest seller of PPC ads is actively testing the new model can only mean changes ahead for Domain Owners parking their domains."
Google Pushes Forward With CPA Online Ad Model
Click to enlarge
Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily reports. Now early adopters are reporting that the model, which would apply to both search and display, brings in greater revenues than the pay per-click format.
Indeed, an alternative to the widely used pay per-click model - the dominant ad model on Google - could convince some advertisers to spend more money on Google ads, says Leah Woolford, COE of U.S. Destination Marketing. (via Investor’s Business Daily). "Google is getting aggressive because … (advertisers) have an appetite and are willing to try new models," she said.
Performics, a unit of DoubleClick, is leading the cost per action initiative.
SoJones, an online fashion magazine has been testing Google's per-action ad program, according to another article in Investor's Business Daily. The site makes four to five times more revenue with CPA compared with CPC, reports Jenise Henrikson, chief executive of Henrikson Media, in the article. "This is due to our quality traffic and high level of engagement with our users."
Bigger Adoption
The program is still in beta form but it does provide hope to those in the industry that would like to see a wider array of ad choices, writes the Domains. "Most in the domain industry [would like to] see a huge growth over the next years from PPC to CPA and the fact that the world’s biggest seller of PPC ads is actively testing the new model can only mean changes ahead for Domain Owners parking their domains."
Thursday, November 11, 2010
Connecting Quality Impression to Performance "MASS Marketing to ME Marketing
Check out this SlideShare Presentation:
Saturday, November 06, 2010
How To Build a Display Campaign With Ad Desk | General Internet | Howcast.com
http://advertising.com/advertiser/ad-desk
https://addesk.advertising.com/?referralcode=1100
Sunday, October 24, 2010
gWallet Founder Launches New Data-Focused Ad Platform RadiumOne
gWallet Founder Launches New Data-Focused Ad Platform RadiumOne
Serial entrepreneur and gWallet
founder Gurbaksh Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007. At the time, Chahal’s company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal’s non-compete contract with Yahoo just ended last week, and he’s getting back into the online ad business. Today, he’s launching RadiumOne, an online ad network that aims to combine social and intent data to serve ads.
Serial entrepreneur and gWallet
founder Gurbaksh Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007. At the time, Chahal’s company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal’s non-compete contract with Yahoo just ended last week, and he’s getting back into the online ad business. Today, he’s launching RadiumOne, an online ad network that aims to combine social and intent data to serve ads. RadiumOne mines social data and use this information to identify relevant consumers for brands. Through what Chahal calls “social retargeting,” RadiumOne analyzes how users interact with one another on social networks to find the consumers that identify with a brand’s current customer base, and then serves advertisements to this audience.
Of course, RadiumOne gets this data directly from social networks (although not from Facebook), which sell anonymous user behavior data to advertisers, its own gWallet offer platform, blogging platforms, microblogging platforms (i.e. Twitter), URL shorteners, photosharing websites and other applications.
Wednesday, October 13, 2010
Social media measurement: defining the metrics to quantify ROI | Econsultancy
Social media measurement: defining the metrics to quantify ROI | Econsultancy
So the key question here is how do you measure ROI for social media? Can this be associated with a monetary value?
So the key question here is how do you measure ROI for social media? Can this be associated with a monetary value?
Monday, October 11, 2010
Saturday, October 09, 2010
Wednesday, October 06, 2010
In its quest for links, Google promotes its URL shortener | Econsultancy
In its quest for links, Google promotes its URL shortener | Econsultancy
Google may be the most dominant search engine in many parts of the world, but that doesn't mean that it doesn't have its work cut out for it in meeting future challenges.
One of those challenges: tapping into all the links that are being shared on services like Facebook and Twitter. After all, the links sharing that takes place on these services represents a potentially valuable 'signal' that Google can factor into its algorithm.
That's the real reason, for instance, why Google's Marissa Mayer is disappointed about all that content Facebook has "locked in": Google can't easily spider it, put context around it and build a stronger search experience with it.
So what can Google do? With Twitter, it inked a data deal giving it access to Twitter's firehose. But realistically it needs more than that. So it's now pushing URL shortener, goo.gl, a bit harder. The obvious goal: build a stronger presence in the URL shortening market, which has largely been built on the back of growing amount of content sharing taking place on Twitter and Facebook.
goo.gl, of course, isn't new. It was launched nearly a year ago but Google never really put it in position to compete with other URL shorteners like bit.ly. Instead, it integrated goo.gl into other Google products. Yesterday, however, Google launched a real website for goo.gl, where anyone with a link can now shorten it to a very Googley goo.gl URL.
Feature-wise, goo.gl is a lot like other URL shorteners. There are analytics features, and Google has an API for developers. If you have a Google account, Google will keep track of all the links you've shortened for easy access to analytics data. In short (no pun intended), goo.gl looks a lot like bit.ly, which apparently hasn't gone unnoticed by bit.ly CEO John Borthwick. But goo.gl does have one advantage over its smaller but better established competitor: it may be more reliable. As we previously covered, web monitoring company WatchMouse saw 100% uptime for goo.gl when it conducted a study of URL shortening services.
But will that be enough? Probably not. Twitter and Facebook still have direct access to links shared by their users, and established players like bit.ly have branding. As such, Google will its work cut out for it if it hopes to make goo.gl a go-to URL shortener.
Thursday, September 30, 2010
Tuesday, September 28, 2010
How to use #NewTwitter - iMediaConnection.com
iMedia catches up with Twitter's Shiva Rajaraman at ad:tech London, where he discusses the crucial dos and don'ts when using the revamped microblogging site for your business.
Monday, September 20, 2010
The Tiny URL is the New Cookie
Very good and insightful post on how important smart links are in the future of digital media. They are the gateways to relevance and will be the new cookies .
Very relevant to the ityb.it project thats about to launch.
Very relevant to the ityb.it project thats about to launch.
Wednesday, September 15, 2010
Wednesday, September 01, 2010
Relevantly Speaking | Scott Stratten on Why Relationships are Essential ...
Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.
It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.
Friday, August 27, 2010
Affiliate Summit Social Media Content Panel with Amy Vernon #ASE10
Check out this SlideShare Presentation: Amy is a very good presenter who helps connect the dots in a practical and meaningful way... content is king in social as is POV and voice. great presentation
Affiliatesummit
View more presentations from Amy Vernon.
Social Media Marketing for Affiliates by Amy Vernon
Check out this SlideShare Presentation: very good presentation from Affiliate Summit East ASE10. Social media marketing is a key aspect of marketing and affiliates can leverage this in a very meaningful way to drive traffic and transactions.
Social Media Marketing for Affiliates
View more presentations from Affiliate Summit.
Wednesday, August 25, 2010
Relevantly Speaking | Digg's Top Female Submitter of All Time
This week we’re talking to Amy Vernon - the top female submitter on Digg of all time. As many of you know, Digg is rolling out a newly overhauled site that changes the way stories are submitted and filtered. How will these changes affect the Digg community? Watch the video to get Amy’s take.
Monday, August 23, 2010
» MediaTrust: Leading the Way In Performance Marketing http://t.co/ws2EOGd via @BIAKelsey #marketing
Thursday, August 19, 2010
Tons of Photos from Affiliate Summit, MediaTrust slide shows it all! http://bit.ly/cQerhw Great #ASE10 all...
Monday, August 16, 2010
We launched the IdentityEdge.com affiliate program & Hawaii vacation affiliate contest at Affiliate Summit #ASE10 http://bit.ly/bFKe28
Thursday, August 12, 2010
New Affiliate OFFER: BeenVerified Background Check Free Trial http://bit.ly/dbTuFi #sem #ppc #seo #email #banner #social
Affiliate Summit East 2010 Party Events Schedule for #ASE10 http://bit.ly/9WUdw3 make sure to read this list and be in the know!
Wednesday, August 11, 2010
Relevantly Speaking | Jim Lillig of OfferVault Talks Affiliate Marketing...
This week we're talking to Jim Lillig of Offer Vault about some mission critical points that we need to think about as performance marketers. How can we be more transparent? How can we shift more ad dollars to the performance space? Also, don't forget to stop by and see us at Affiliate Summit East (ASE) this coming week. We'll be at Meet Market Table #64!
Relevantly Speaking | Jim Lillig of OfferVault Talks Affiliate Marketing Industry Priorities @Adtech http://bit.ly/anLFk9 #podcast #adtech
Tuesday, August 10, 2010
Help Humanity, Feed Your Vanity @AffiliateSummit Take a Photo & @MediaTrust will Donate to Charity http://bit.ly/2eY7o #ASE10 table #64
Check out the @MediaTrust Affiliate Summit limited edition T-shirt http://bit.ly/aNYoo7 Meet Market table #64 plus a big contest #ASE10
Friday, August 06, 2010
Relevantly Speaking | Twylah Twitter Platform Launch Interview with CEO Eric Kim
MediaTrust Blog Relevantly Speaking podcast
This week we're talking about the launch of a great new Twitter client called Twylah. Right off the bat I know what you're probably thinking -- great, another Twitter client. I thought the same thing when I heard about it. After using it for a couple of weeks though, I've found Twylah to be very useful.
Check out MediaTrust's Twylah page.
Twylah will create a personally branded site made up of highly topical and contextual SEO-optimized pages around your tweets. The site carries your personal brand and is composed entirely of your tweets, insuring easy location outside the world of Twitter apps and clients.
Tweets are organized into a topically organized mini-blog so that readers can better interact with you or your brand. You can even mix postings longer than 140 characters with shorter postings to create a hybrid mini-blog. Additionally, each of your tweets carries a reply/comment section, so all replies to posts are viewable inline with tweets and posts.
One of my favorite features of Twylah is the way you can browse through users tweets based only on topics that you're interested in. It automatically organizes any Twitter stream into topical sections, so you can more easily navigate what someone is saying without having to look through all their tweets. This means clearing through the clutter faster and lessening the noise levels.
Still not convinced? Listen to our interview with Twylah founder Eric Kim.
Relevantly Speaking | Andrew Zucker of Publishers Clearing House
MediaTrust Blog Relevantly Speaking podcast
This week we're talking about one of the most iconic brands in U. S. history - Publishers Clearing House. With all the transition happening in the print and publishing space, PCH has had to evolve their model. Chief Revenue Officer, Andrew Zucker talks to Scott Parent about PCHGames.com and their integrated sponsorship model.
Additionally, MediaTrust is announcing the acquisition of Bardon Advisors and the addition of President Keith Cohn.
Thursday, August 05, 2010
FTC Cracks Down on Debt Related Advertisers and Marketers http://bit.ly/bhkOT1 #affiliate marketers & publishers this effects your business!
Wednesday, August 04, 2010
Relevantly Speaking | Rand Fishkin CEO of @SEOmoz on Mistakes Companies Make with #SEO http://bit.ly/bOt7IF great interview @RandFish #SES
Tuesday, August 03, 2010
Life it complete when a Victoria Secret super model like Giselle Bundchen wears your brand… thats HOT! http://bit.ly/a0fAl6
Monday, July 26, 2010
NYC Meetup202 Happy Hour at LeadsCon "Be There or be Square" http://tinyurl.com/7zoj84 @WesMahler back in Tracking202 #ppc action @LeadsCon
Friday, July 23, 2010
There is a great NEW affiliate marketing resource center that just launched on @AffBuzz http://ping.fm/BD5Ug two thumbs up!
Wednesday, July 21, 2010
This week on Relevantly Speaking | Neil Perry of XLNTads @Poptent Talks Crowd Sourced Video & Brand Engagement http://tinyurl.com/2a88k4u
Tuesday, July 20, 2010
We launched our MediaTrust #YouTube channel w/ Relevantly Speaking shows on Internet media,marketing & technology http://tinyurl.com/2f6osgy
Wednesday, July 14, 2010
This week on Relevantly Speaking | Scott Medlock of @Affspot Affiliate Marketing Community http://tinyurl.com/2fbueqx #podcast #RS
Wednesday, June 30, 2010
#shoutout & thanks to @Chuck_Hamrick of @NetMediaGroup.Great Relevantly Speaking interview on Affiliate Marketing http://tinyurl.com/2ceydq8
Monday, June 28, 2010
The MediaTrust Blog is officially a member of the #Facebook " LIKE " . Its integrated and you can LIKE away :) http://ping.fm/gGDHb
Check out our Friend Feed Blog. Another place where you can connect w @MediaTrust about Affiliate marketing http://ping.fm/8SfUO
Wednesday, June 23, 2010
AffCon2010 Panel "The Affiliate Tax: How Colorado & the Industry Mobilized its Fight"
AffCon Convention panel about the Affiliate Marketing Internet Tax that threatened the entire affiliate marketing industry. Affiliates , affiliate networks, agencies and merchants had to come together to form the Performance Marketing Association, and mobilize locally and nationally to engage and educate States looking to pass the ill conceived Tax Bill to balance their budgets. The States had no idea what affiliate marketing was and how big it was as an industry in each State. Nor how many people would be put out of business or would move their business to another State or country.
The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock.
This panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally
The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock.
This panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally
AffCon2010 Panel "The Affiliate Tax: How Colorado & the Industry Mobilized its Fight"
View more presentations from MediaTrust.
View more presentations from MediaTrust.
Relevantly Speaking | David Lee of @Wetoku one of the coolest new #video production & broadcast tools http://tinyurl.com/362zdph #podcast
Wednesday, June 16, 2010
Relevantly Speaking | Shawn Collins of Affiliate Summit @affiliatetip on #affiliate marketing & #ASE10 http://tinyurl.com/2bgdjz5 #podcast
Monday, June 14, 2010
Ad Impressions Want to Be Free…and why the obvious imperative for online marketers is optimizing conversions http://tinyurl.com/2de945l #iab
New #Affiliate Campaign: Pimsleur Learn Any Language in 10 Days $9.95 w/ Free Shipping High Converting Email Only http://tinyurl.com/36ccuaf
Friday, June 11, 2010
New #Affiliate Campaign:NuWave Oven Converts after a series customized product pages converting at 2%+ on #search http://tinyurl.com/36ccuaf
Take part in an Important International Online Lead Generation (B2C) survey http://tinyurl.com/7zoj84 Help grow #affiliate #marketing
Thursday, June 10, 2010
New #Affiliate Campaign: Flex Belt -top performing search campaign. 5% conversion rates & higher http://tinyurl.com/36ccuaf #ppc #sem #search
Tuesday, June 08, 2010
How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
How To Successfully Produce A Webinar: Follow the “Ten P’s”
Webinars an effective way to engage prospects
Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be a long term asset as it’s viewed multiple times, and will continue to generate qualified leads.
Yet most have the wrong mindset, fail to plan, and miss qualified leads
Yet, most webinar producers do it wrong, or they miss key steps in planning, or fail to follow up and ‘pursue’ attendees. A common mistakes? Not engaging with the distracted multi-tasking audience, and recognizing that webinars are now a two-way medium –even if chat features are not enabled in the platform. Those who seek to produce successful webinars should follow these “Ten P’s” and reduce risk and increase chances of success.
Wednesday, May 26, 2010
Making your Corporate Website Relevant
Check out this SlideShare Presentation:
Making your Corporate Website Relevant
View more presentations from Jeremiah Owyang.
Wednesday, May 19, 2010
Friday, May 14, 2010
MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment
Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
MediaTrust
tfoster@mediatrust.com
917.512.1693
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
Press Contact
Trip FosterMediaTrust
tfoster@mediatrust.com
917.512.1693
MediaTrust, No. 9 on Inc. 500, Acquires Bardon Advisors, Names Bardon Founder & CEO Keith Cohn as President
Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers To Pay Per Click in Addition to Paying Per Lead or Sale
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
Sunday, April 18, 2010
SpringWise Ideas Blog Of Entrepreneurial Ideas from Around the World
Ideas Can Come From Anywhere on SpringWise.com
I am always looking for inspiration or content that can help spark ideas for innovation. I came across SpringWise.com. A great blog to follow that crowd sources entrepreneurial ideas from around the world from 8,000 trends spotters around the world. They cover many categories of business and reading this is like getting brain food for the entrepreneurial spirit. You can also submit tip ideas for the newest idea.
Highly recommend getting the RSS feed and you can also follow the SpringWise Twitter
I am always looking for inspiration or content that can help spark ideas for innovation. I came across SpringWise.com. A great blog to follow that crowd sources entrepreneurial ideas from around the world from 8,000 trends spotters around the world. They cover many categories of business and reading this is like getting brain food for the entrepreneurial spirit. You can also submit tip ideas for the newest idea.
What is Springwise?
Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. We ferociously track more than 400 global offline and online business resources, as well as taking to the streets, cameras at hand.
To ensure true ‘glocal’ coverage, the central office is in close contact with more than 8,000 Springspotters in over 70 countries worldwide. Springwise's weekly newsletter, to which you can subscribe for free, is sent to more than 100,000 business professionals in more than 120 countries.
Springwise is the first company to compile and send out a newsletter like this on a global scale, making optimal use of an ever more networked world. Established in spring of 2002, Springwise is headquartered in Amsterdam, The Netherlands.
Who is it for?
Springwise is required brain food for entrepreneurial minds! Whether you're a budding entrepreneur, head of a start-up, management consultant, marketing manager, consumer insights expert, trend watcher, journalist, private investor, business development director, or venture capitalist, Springwise will instantly inspire you by getting the world's most promising new business ideas and young ventures right in front of you.
Highly recommend getting the RSS feed and you can also follow the SpringWise Twitter
Monday, April 05, 2010
MediaTrust Platform Capabilities Elevator Pitch
The MediaTrust Platform Capabilities:
Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings
Tuesday, March 30, 2010
Maximize your traffic: MediaTrust Landing Page Rotator live today! | Mediatrust Blog
Maximize your traffic: MediaTrust Landing Page Rotator live today! | Mediatrust Blog
Affiliate Publisher & Advertisers Increase Performance ROI Dramatically With New System
MediaTrust Launches Innovative Landing Page Rotator #Optimization Technology
Affiliate Publisher & Advertisers Increase Performance ROI Dramatically With New System
Continuing our efforts to create an industry-leading platform, MediaTrust is proud to announce the release of our automated landing page optimizer.
Through regular updates and improvements to our technology, we are committed to providing our publishers with simple and effective tools that will help them increase their earnings. Our Landing Page Rotator is an optimization tool, which is already available on a number of campaigns, with the list continuing to grow. Just check the tracking section of your favorite campaigns and look for the “Optimize Landing Pages” check box.
The Landing Page Rotator is designed to ensure the traffic you generate is reaching the landing page that converts best for your type of traffic, automatically optimizing the results. When activated, the tool performs a test on all incoming traffic in an effort to determine accurate conversion rates. As conversion rates can vary greatly for each traffic source, the tests are performed on individual traffic sources rather than on network traffic as a whole. The landing page with the highest conversion rate for each source is then served increasingly often.
Additionally, the tool continues to perform tests on a small subset of the traffic. If any traffic source changes, with a resulting change in conversion rates, the optimizer will begin serving the page that performs best under the new conditions. There is no need for any manual intervention.
The landing page report we recently released will help you monitor all of these changes. Conversion rates and commission statistics are available for each landing page, making it very easy to track the lift provided by the landing page optimizer. Simply monitor the landing page report on a regular basis, noting the conversion rates for each page and the total. Over time the total conversion rate will increase, and you will clearly notice the larger amounts of traffic going to your top page.
In the competitive world of online marketing, optimization is becoming increasingly important and MediaTrust is pleased to be at the forefront. Do not hesitate to contact your publisher manager if you have any questions.
Tuesday, February 23, 2010
MediaTrust Launches conversionChat Services to Reel Customers Back In
MediaTrust Launches conversionChat Services to Reel Customers Back In
Automated chat feature draws exiting visitors back into the purchase cycle, improving advertiser conversion on traffic by up to 30 percent
ConversionChat offers the consumer a personalized and relevant way to engage with a brand or product and gain valuable purchase information 
New York, NY (PRWEB) February 23, 2010 -- MediaTrust, a New York-based digital performance marketing company, has added conversionChat services to its performance marketing platform offerings to help online advertisers recapture exiting traffic before they leave a marketer’s site. Developed in MediaTrust Labs following the company’s recent Kenzei acquisition, conversionChat is the latest addition to MediaTrust’s suite of conversion marketing and email remarketing solutions that help advertisers and publishers maximize revenue from their traffic.
MediaTrust conversionChat re-engages users via exit chat services when they begin a form or shopping process but do not complete it. The feature draws customers back in by answering questions and/or offering incentives to complete the sales process. Testing has shown that this conversion marketing tool can potentially bring back up to ten percent of total sales or leads, improving return on investment for online advertisers by up to 20 percent when used with other MediaTrust Conversion Solutions. Services such as conversionChat have become very popular recently as marketers seek to optimize the output they attain from existing interest and traffic they generate.
“ConversionChat offers the consumer a personalized and relevant way to engage with a brand or product and gain valuable purchase information,” said Peter Bordes, co-founder and CEO of MediaTrust. “At the same time, this remarketing tool helps our partners generate additional revenue from traffic they’ve already captured, and increase their conversion rates and ROI on their media spend– it’s a win-win for everyone – especially in the lean-budget times we live in.”
ConversionChat uses custom creative to match the look and feel of the advertiser’s site or offer. Setup involves just a single line of JavaScript placed on the advertiser’s page. The feature can be used for save-a-sale, up-sell and cross-sell transactions. It is also applicable to affiliate marketing, because it can track initial sales back to publishers for credit.
“ConversionChat helps budget-minded marketers do more with less,” said Mike Stocker, vice president of strategic development with MediaTrust. “It’s an easy, cost-effective way to win more sales – it should be on every website with a lead form or commerce engine.”
ConversionChat is the first innovation to emerge from the recently announced MediaTrust Labs initiative. It is the latest addition to MediaTrust’s Conversion Solutions, which allow advertisers to attain more from their online marketing efforts by increasing the likelihood of retaining and converting a new customer. MediaTrust’s suite of remarketing products is designed to optimize a marketer’s return on traffic using intelligent software tools that retarget by reaching out to the customer after they have left the traditional conversion path.
For more information on conversionChat and MediaTrust’s robust set of remarketing tools, visit http://mediatrust.com/conversionsolutions.html.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink’s online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
Wednesday, January 20, 2010
MediaTrust Acquires Kenzei Conversion Marketing and Email Remarketing Platform
On this week’s special edition of Relevantly Speaking, MediaTrust is announcing the acquisition of conversion marketing company Kenzei. Scott Parent talked to Mike Stocker today on the floor of Affiliate Summit West.
We are committed to making MediaTrust the most comprehensive and full service performance marketing platform. The Kenzei acquisition helps us execute on this vision. We are excited about Kenzei being a part of our team and we look forward to working with their existing customers as well as new ones.
Kenzei’s solutions help advertisers increase their site conversion, improve data monetization and improve communication with consumers by retargeting website and shopping cart abandoners via a unique set of automated email and phone solutions. As of this announcement, Kenzei’s conversion marketing and email remarketing solutions will be integrated into the MediaTrust offering and marketed as MediaTrust Conversion Solutions.
"We’ve long admired Kenzei’s innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts,” said Peter Bordes, CEO of MediaTrust. “Kenzei’s performance-based solutions are incredibly compatible with both MediaTrust’s technology and philosophy. This acquisition is the first of many steps we have planned in 2010 towards fulfilling our vision of becoming a full-service performance marketing platform for results-focused advertisers and publishers.”
The Kenzei offerings being added to MediaTrust’s pay-for-results solutions include:
- ConversionMail, targeting consumers who have completed just part of a multi-step opt-in process or have abandoned a shopping cart;
- RemarketMail, enabling marketers to up-sell and cross-sell additional relevant items from their own catalogs to existing customers; and
- ConversionCall, which automatically follows up with consumers who abandoned a signup process but provided a phone number
Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Kenzei retargeting solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from performance-based campaigns.
Friday, January 08, 2010
trendwatching.com's January 2010 Trend Briefing covering "10 CRUCIAL CONSUMER TRENDS FOR 2010"
trendwatching.com's January 2010 Trend Briefing covering "10 CRUCIAL CONSUMER TRENDS FOR 2010"
Opportunities aplenty in 2010 for those obsessed with satisfying consumer needs in new ways
January 2010 | First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why? Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them.... oh well, you get the picture.Time to get busy again!
Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!
Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!
Earlier today MediaTrust published our picks for the Top 10 Marketing books of 2009. We believe that reading any, or all, of these books will help you to elevate your business to the next level. That said, you can go out and buy them yourself, or you can enter our swanky little contest to win an Amazon Kindle pre-loaded with these books.
You only have to do two things to enter:
1. Make sure you are following us on Twitter.
2. Tweet out the following: Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Because we believe in the value of education in our industry, we want to reward those that are taking the next step to expand their knowledge of Performance Marketing by attending Affiliate Summit West in Las Vegas. After you follow the instructions above to enter our contest, make sure you stop by the MediaTrust Meet Market Table #34 to drop your business card off for an extra chance to win. To be clear, you don’t have to attend ASW to enter, but it could help your chances.
We’ll be picking a winner on February 1st, so you have until then to enter. Good luck!
UPDATE: We’ve had a few inquiries, so I wanted to be clear that this contest is open to entries worldwide. So get in there and Tweet from far and wide
Earlier today MediaTrust published our picks for the Top 10 Marketing books of 2009. We believe that reading any, or all, of these books will help you to elevate your business to the next level. That said, you can go out and buy them yourself, or you can enter our swanky little contest to win an Amazon Kindle pre-loaded with these books.You only have to do two things to enter:
1. Make sure you are following us on Twitter.
2. Tweet out the following: Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Because we believe in the value of education in our industry, we want to reward those that are taking the next step to expand their knowledge of Performance Marketing by attending Affiliate Summit West in Las Vegas. After you follow the instructions above to enter our contest, make sure you stop by the MediaTrust Meet Market Table #34 to drop your business card off for an extra chance to win. To be clear, you don’t have to attend ASW to enter, but it could help your chances.
We’ll be picking a winner on February 1st, so you have until then to enter. Good luck!
UPDATE: We’ve had a few inquiries, so I wanted to be clear that this contest is open to entries worldwide. So get in there and Tweet from far and wide
MediaTrust’s Top 10 Marketing Books of 2009
As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. MediaTrust published the "Top 10 Marketing Books of 2009" which is a compilation marketing thought leaders. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.
Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.
Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.
What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.
Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?
Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.
Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.
The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.
Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.
Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.
Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.
The Whuffie FactorTara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.
FreeChris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.
Crush ItGary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.
What the Dog SawMalcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.
Super FreakonomicsSteven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?
Inbound MarketingBrian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.
Baked InAlex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.
The BackchannelCliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.
Trust AgentsChris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.
Why She BuysBridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.
Bonus – Marketing Book of the Decade:
The Tipping PointMalcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.
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