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Thursday, May 26, 2011

Striped Marlin – Galapagos

Striped Marlin – Galapagos

Peter Bordes - Striped Marlin
Angler Peter Bordes hooks a monster striped marlin while fishing in the Galapagos and he muscles the fish to the boat for a quick release. Also aboard are Pete Santini (on the bridge), Jackson Parmenter (fellow angler in the cockpit), and Capt Andy LoCascio (behind the camera) in February 2010. Learn more at World Explorer Notebook.

This was one of the hottest bites in the last several years. The killer lure was big 10 1/2″ Iland Express in either black/red (seen in this video) or in blue/pink. It was often fished with a big ballyhoo rigged behind it but was also quite effective without it.

Capt Andy LoCascio – “I have used Iland lures in various sizes and colors on the US East coast for many years. They are deadly for yellowfin and bluefin tuna, but we only started using them in the Galapagos the last couple of seasons. Pete Santini is a master at figuring out the best way to use these in the spread. We had very calm conditions and it was critical we used the right lure head to provide a better target for the marlin.”

Monday, March 14, 2011

MediaTrust PerformanceExchange Email Publisher Partner Collateral One Sheet

MediaTrust’s new PerformanceExchange (MTPX) connects advertisers with prospective new customers via our innovative proprietary real-time bid exchange.

Using MTPX, quality clicks are connected to conversions. Our proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. This innovative technology enables us to provide the highest ROI for both our publishers and advertisers.

The winning ads are dynamically generated and the subsequent click is priced and routed appropriately based on real-time bids and click quality metrics.

All clicks are reviewed and routed through our internal performance filtering system, ensuring advertisers pay only for quality consumers delivered to their landing page and giving publishers in-depth reporting on how to optimize their traffic quality ROI.

All clicks are not created equal! At MediaTrust we believe in quality Pay for Performance.

We understand Performance marketing and we know it doesn’t make sense to have to lump all traffic together like those bigger CPC companies. Our innovative platform and dedicated publisher & advertiser partnership teams are here to provide you with the highest quality traffic and content, no blending required.

Publishers :
*Monetize your traffic... beyond display to email & content channels
*Deliver relevant ads... variety of targeted & unique campaigns
*High consistent CPC payouts... have confidence that your quality clicks always hold value
*Tools & Analytics... optimize your traffic quality ROI

Saturday, January 29, 2011

Performance Marketing Association Catalyst Group

Check out this SlideShare Presentation: The Performance marketing association has launched a new working group called the "Catalyst Group" formed and lead by MediaTrust CEO Peter Bordes.

The working groups charter is to foster industry growth and advancement thru technology, innovation and business development within the PMA and performance marketing industry as well as building technology driven partnership into other verticals in the digital media and marketing industry and the finance community.

Sunday, December 12, 2010

MediaPost Publications Social Media Platform Shoutlet Raises $6 Million 12/06/2010

MediaPost Publications Social Media Platform Shoutlet Raises $6 Million 12/06/2010


Social media marketing firm Shoutlet has closed a $6 million second round of funding led by American Family Insurance and including prior investors Origin Ventures and Leo Capital Holdings. It brings the total raised by the company to date to 9.2 million.

Madison, WI-based Shoutlet, whose clients include brands such as Nissan, Perry Ellis and Burt's Bees, plans to use the new financing to accelerate product development and continue double-digit growth. "Today's funding announcement will allow us to implement our visionary ideas for social media management at an even faster pace," said the company's CEO Jason Weaver, in a statement. MORE