One Easy Fix Could Cure Email Marketers' Impotence - MarketingVOX: "Home » Archives » 2008 » Oct » 27 » One Easy Fix Could Cure Email Marketers' Impotence...
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate — and a full 35% expect to profit.
Email is cheap, and in some ways is the perfect vehicle to precipitate online profit growth. Forrester analyst Julie M. Katz says it costs about $2 to send a thousand emails. Better yet, marketers get an average $45.06 ROI for every dollar spent on email campaigns, says the Direct Marketers Association (DMA).
And while intentions may be noble, consumers are wary. Cory Porter, a web shopper from Washington DC, confessed, 'I find them annoying.' He receives about seven email offers per day — nearly twice as many as two months ago, reports the Associated Press.
Given 'all the economic uncertainty,' Porter slashed"
Tuesday, October 28, 2008
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