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Tuesday, June 16, 2009

More Props to Performance Marketing from ad:tech Attendees | Mediatrust Blog

More Props to Performance Marketing from ad:tech Attendees | Mediatrust Blog: "More Props to Performance Marketing from ad:tech Attendees

In research posted after the ad:tech San Francisco show wrapped up, a couple nice meaty data points surfaced. The research polled attendees of the show about some of their planned behaviors. Two of them stand out for our readers:

* 89% of show attendees are interested in buying performance marketing
* 24% plan to buy performance marketing"