Digital Tactics for Reaching Young Adults - eMarketer

Digital Tactics for Reaching Young Adults - eMarketer: "Digital Tactics for Reaching Young Adults
OCTOBER 28, 2008

Social network ads can seem intrusive.

Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design.

Mike Bloxham, research director at Ball State, noted in a statement that just because 18-to-34-year-olds like to spend time on social networks does not mean advertisers should try to reach them there.

Need data for presentations? eMarketer subscribers can download charts instantly — over 50,000 choices.
Learn About an eMarketer Subscription

“It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages,” Mr. Bloxham said."