Next-Generation Ecommerce With Service Oriented Architecture | Get Elastic

Next-Generation Ecommerce With Service Oriented Architecture | Get Elastic: "Next-Generation Ecommerce With Service Oriented Architecture
Posted October 20, 2008 by Linda Bustos /

We talk a lot about customer experience, usability and conversion optimization here on Get Elastic. Certainly as the Web evolves, more consumers come online and get familiar with innovations and improvements of the leading-edge e-tailers.

Customers seek out and prefer sites with ratings and reviews. They want to advanced search capabilities and product features. They want to ship to store, check in-store availability, choose from multiple payment options, and even browse your site and purchase from a mobile phone.

At the same time, growing retailers launch new storefronts for international customers or to serve new market segments. Or, multi-store retailers like the Gap experiment with merging sister brands into one checkout.

But for many retailers, it’s not that easy to evolve as fast as they’d like…
Roadblocks to “Next Generation Ecommerce” - Legacy Architecture

Legacy architecture can prevent online retailers from implementing the cutting edge usability, customer service and functionality of the online shopping experience that customers are quickly coming to expect.

For example, an online retailer who began 10 years ago with a home-grown ecommerce platform has updated its systems several times over the last dec"