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Wednesday, November 25, 2009

Happy Thanksgiving to everyone in the @MediaTrust community & #affiliatemarketing

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Hello MediaTrust Community!
Its that time of year where we give thanks here in the US, so it's a great opportunity to let you all know how thankful we are for helping us get to where we are today.
This year, your partnership helped us become the 9th fastest growing Company in the US, according to Inc Magazine, and you helped us earn the #1 spot on the mthink Bluebook Top 20 Performance marketing networks. You also helped us articulate a new direction of the performance marketing landscape by participating in our community blog and podcasts. Thousands of you are followers of our twitter and facebook profiles, and your feedback, input and comments have helped shape our platform and industry into an innovative and robust community of driven and resourceful individuals.
As a way of thanking you, we have been working diligently to bring you new features to make performance marketing with MediaTrust easier and more efficient. Here are a few things we have been working on:
  • We're refactoring our entire code base to make the platform faster and more efficient
  • We've added hybrid tracking (cookie-based and cookie-less) to ensure conversions are correctly attributed to the referring publisher
  • We've enhanced our fraud detection tools to minimize fraudulent activity, enabling us to maintain the highest payouts from our advertisers
  • We've added a compliance center to our website (http://mediatrust.com/compliance.html) to aggregate key information for our advertisers and publishers
As always, our goal is to provide you with a rich community and the most innovative tools to make your performance marketing activities even more 'bountiful'. Feel free to contact us with comments, suggestions and ideas so we can make next year even better.
Happy Thanksgiving to you all!
Peter Bordes and the MediaTrust Team
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