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The latest edition of the Affiliate Marketing Insider podcast tackles "affiliate marketing fraud" one of the biggest challenges our industry faces. Affiliate fraud is an increasingly problematic issue that is causing our industry to have to come together in a new way to create technology. Set standards and guidelines.
Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for MediaTrust and Mark Roth, co-founder of Offer Vault
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Sunday, November 22, 2009
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