Relevantly Speaking - Adtech Interview with Kenzei CEO

The first edition of our Relevantly Speaking podcast show from ad:tech New York.  The first piece we want to show you is an interview with Mike Stocker, CEO of Kenzei. Mike talks about the current state of email marketing as well as the unique way that Kenzei prices their offerings.

Kenzei is a performance marketing CRM platform and services business that enables advertisers & marketers to mail relevant, engaging email to their customers. Kenzei offers four email services that help companies monetize their visitors. Advertisers only pay for results when a leads or sale occurs.
The four services on the Kenzei platform services include:

1. ConversionMail : uses multi-step pages for a sign up or purchase process and has the concept of an abandoned visitor. Implemented for Lead-Generation clients with a 2 or 3 step form as well as Continuity Marketers with a 2 or 3 step form. ConversionMail increases ROI by recapturing drop off traffic and abandoned forms & shopping carts.
   
2. ConversionMailRemarketingMail : for any Advertiser that collects data. This service allows the Advertiser to monetize their collected data by sending upsell and cross-sell offers to their data. RemarketingMail is different from standard list management in that it mails the Advertiser’s own in house offers to the data.
   
3. ConversionMailLifetimeValueMail : for any Advertiser that wants to extend their relationship with the consumer via relevant follow up messages including newsletters, helpful advice emails, offers of discounts to come back and shop.
   
4. ConversionMailMailConfirm : for any Advertiser launching a new product who needs to gauge the quality of traffic quickly by emailing customers to ensure that they are valid customers of high quality.
   
   
   
    We are big fans and have had great success with the Kenzei system with our advertisers.
   
   
   

How Much Money are You Losing with CPA Offers?

• 27 Comments
• By Zac Johnson on December 23rd, 2008

Think back to your last killer ad campaign. How many sign ups did you send to the back end company? Probably thousands… and you probably made several thousands of dollars in cash during the process. Seems like good money, but you received your money while the back end company is still cashing in on those users every day! You paid the cost to acquire that lead, why not keep them around a little longer? Here’s how…

Instead of Getting Paid Once for a Lead, Get Paid Several Times Over

STEP 1: Signup to Aweber… it’s only $20 a month and it will pay for itself in the long run!
Why do you need Aweber? Simply because it’s one of the best mailing and automated systems around! Through Aweber you will build an awesome mailing list to continually up sell to your site visitors, that will keep generating money for you forever! Don’t want to spend $20 a month, there are other free mailers and autoresponders around, but Aweber gets the job done for me.

STEP 2: Create a Site / Landing Page
Instead of direct linking to your ad campaign, you should have your own landing page or site. If you already have a landing page, perfect. Instead of pushing your site visitor off to your cpa landing page, have them submit their email address first. You can keep your current site or landing page in tact, just remove the links and add in a submission form.

STEP 3: The Process
- Promotion: You can promote your cpa offer the same way you always have, whether that be ppc, social networks or organic search.

- Building Your Landing Page: If you have a cpa offer that has a landing page that sells itself, you don’t need to write much on your site. You just need to list key points and get the user to submit their email.

- Email Process: Once the user hits your landing page, the goal is to get them to submit their email. In the chart above, I show my free landing page template which explains the key points on the offer. I would then have a subscribe form on that page which tell the user to submit their email to receive “Five Quick Weight Loss Tips“, or simply to ask the user to input their info to see if they are qualified. This form would be through Aweber. After the submission of the form, the user can then be passed on to the affiliate offer, which they originally came for. Through Aweber, this is a double-opt in process. If you have an alternative mailing solution, you can increase conversions by doing single opt in, and sending the user right to the offer after they submit their info.

Not only have you now engaged the user into a process, increasing the chance they will signup for your end offer, but you now have their email address on record. Once they receive that email from Aweber to confirm their info, you can follow up to them with other related offers, or setup an auto-responder to send them an email a few days later and ask if they requested their free trial.

The opportunities here are limitless and open to any niche market. Get creative and you may find some new ways to heavily increase your ROI. Don’t let your next big ad campaign only make you money once… but forever.