How can marketers work to grow their affiliate programs today in a world that’s already decided “fewer affiliates are better?”
The following is a transcript of an interview conducted by Jeff Molander of Molander & Associates Inc., with affiliate marketing veteran, David Delisle (pictured left) which set out to answer this question. (Also a Get Elastic exclusive):
Advertisers seem increasingly weary of affiliates of all sizes, shapes and colors. Yet the black eye affiliate marketing has earned itself isn’t holding some advertisers back. There are a select few who are bucking the trend – aggressively investing in and expanding their affiliate marketing channel.
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