MediaTrust Platform Capabilities Elevator Pitch

The MediaTrust Platform Capabilities Elevator Pitch

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 The MediaTrust Platform Capabilities:
Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings

Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Earlier today MediaTrust published our picks for the Top 10 Marketing books of 2009. We believe that reading any, or all, of these books will help you to elevate your business to the next level. That said, you can go out and buy them yourself, or you can enter our swanky little contest to win an Amazon Kindle pre-loaded with these books.
You only have to do two things to enter:
1. Make sure you are following us on  Twitter.
2. Tweet out the following: Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Because we believe in the value of education in our industry, we want to reward those that are taking the next step to expand their knowledge of Performance Marketing by attending Affiliate Summit West in Las Vegas. After you follow the instructions above to enter our contest, make sure you stop by the MediaTrust Meet Market Table #34 to drop your business card off for an extra chance to win. To be clear, you don’t have to attend ASW to enter, but it could help your chances.
We’ll be picking a winner on February 1st, so you have until then to enter. Good luck!
UPDATE: We’ve had a few inquiries, so I wanted to be clear that this contest is open to entries worldwide. So get in there and Tweet from far and wide

MediaTrust’s Top 10 Marketing Books of 2009

As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. MediaTrust published the "Top 10 Marketing Books of 2009" which is a compilation marketing thought leaders. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.

Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.

Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.

What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.

Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?


Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.


Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.

The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.

Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.

Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.

Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.

Relevantly Speaking Interview with Jim Banks on UK Affiliate Markets

This week on Relevantly Speaking Scott Parent talked to Jim Banks of Unanimis about the current state of international affiliate marketing. Jim gives a great interview and point of view on what is happening overseas and the difference between the US and UK markets.

Download or watch using Quicktime: iPod | Hi-Definition
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Affiliate Fraud Roundtable Discussion :: Affiliate Marketing Indsider

  LISTEN TO BROADCAST HERE
The latest edition of the Affiliate Marketing Insider podcast tackles "affiliate marketing fraud" one of the biggest challenges our industry faces. Affiliate fraud is an increasingly problematic issue that is causing our industry to have to come together in a new way to create technology. Set standards and guidelines.

Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for MediaTrust and Mark Roth, co-founder of Offer Vault

MediaTrust Overview Fighting Internet Marketing Fraud

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Media Trust Overview Fighting Internet Marketing Fraud

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Tapping Into Foreign Markets | Mediatrust Blog

Tapping Into Foreign Markets | Mediatrust Blog:

A very insightful post by John Marbach @jmarbach our brilliant summer intern who is destined to be a leader in the online marketing industry. John represent the next generation of bright minds and thinking in our industry.

"For those of you who read my article on the MediaTrust Blog named “Bite-Sized Affiliate Marketing Tips”, then you probably noticed my emphasis on the importance of driving at least some of your revenue from international traffic. Often in the flat digital world that internet marketers spend the majority of their day in, many forget that our potential reach on the web lies far beyond our own borders. Our daily lives are living examples of the global citizen’s we are becoming. After Jon Brougham, the Headmaster of The Hun School of Princeton made a recent address to my school, I was prompted to take a look around the room I am currently in. I can easily find three different items made in three different countries! He later said:" MORE

"All Marketers are Liars" - Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate...

Seth Godin: Sliced bread and other marketing delights

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.

After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.

"[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet."

Forbes.com

"All Marketers are Liars" - Seth Godin speaks at Google

GRAND SLAM Affiliate Marketing Contest..The 7th Inning Stretch - Advaliant’s Got Game

Some call it the field of dreams.

We tend to think of it a field of cash and prizes.

This summer, play the Advaliant Grand Slam. Now through September 10th when you run offers on Advaliant you will have the opportunity to earn thousands in prizes!

So the way I look at it, August is the unofficial countdown to the pennant races and we aren’t going to sit in the Minor’s looking to get called up. So, between now and September 10th you have a chance to play the Advaliant Grand Slam!

With a combination of strategic plays, perseverance and some solid base running you could put your hands on MacBook Air, $1800 in Amazon cash, or even a 37″ flatscreen TV delivered in time for the World Series.

How does the Grand Slam play out? If you aren’t an affiliate of Advaliant’s yet, first thing you need to do is fill out the simple form and get approved to our premium network. If you’re already a member of Team Advaliant, log in and run the series of offers listed in the Grand Slam rules. Each base has a set of offers associated with it, and as you move around the bases, you become eligible for more prizes while earning more revenue. If you complete the requirements for all three bases the top producer will win their choice of a MacBook Air or an $1800 gift certificate to Amazon.com.

10,000 Dollar Affiliate Contest - Win a 50 inch Plasma TV and More

Advaliant is blowing it up again in August with a $10,000 Affiliate Contest. Win one of these prizes & get in touch with your inner gamer-geek-self. Grand prize: $5000 gaming package that includes a 50″ plasma TV, a Bose Lifestyle 28 Series III home entertainment system & a 60 GB Playstation 3!

The August affiliate contest offers other great prizes too. The Advaliant team is giving away a whopping $10,000 worth of gear. If you’re an affiliate, sign in and get started. If you’re not an affiliate yet, join Advaliant today.

Affiliate Marketing Community Tax Issue Update

The NY affiliate tax issue has ignited several issues and initiatives. It now seems that Texas might be following along with CA. The issue has caused debate over the need for affiliate marketing association or to work with established groups such as the IAB.

We participated in the IAB public policy meeting this week on the new Can-Spam legislation. The IAB has been very focused on the privacy issues legislation and it effect on our interactive markets. In the last segment of the meeting MediaTrust’s CMO Trip Foster and ValueClick opened the affiliate tax discussion. The public policy team made several things very clear that don’t surprise me at all. The law is not very well thought out and applies a traditional retail tax model to the internet e-commerce model. It treats NY affiliates as physical store fronts, and physical store fronts have very clear limitations and physical boundaries. Interactive store fronts have no borders or boundaries. Traffic can come in from anywhere in the world at anytime. This is internet 101 NY state! You need to look at this thru a different lens and apply different model. Each state has different taxes on goods. There are no current mechanisms or the infrastructure in place to be able to handle every global transaction across every state.

So now we have a knee jerk reaction created by a knee jerk law. Merchants are either fighting this like Amazon, or walking away from 3,400 affiliates like Overstock. Others are following each of the 2 paths creating extremely alarming reactive behavior. Not Good. Do the math. If this spreads across other states. mean while we are in a economy that needs stimulation, jobs and productivity. This law is counter productive to the current economy. Affiliate marketers make a living from online marketing. These are real small businesses not hobbies. Many have affiliates have started to help counter the impact the economic contraction on their lives. Affiliate or the work at home model is an important part of the emerging long tail economy. This is a meaningful trend. With significant numbers being generated around the 8 billion mark and growing. This is a meaningful part of large companies down thru the value chain to the SMB’s and service providers that have been created thru the new interactive economy.

It is very important that the affiliate marketing community come together and have a voice. State legislation needs to take the time to work with the community, merchants, affiliate networks and affiliates to create a law that is very well thought out and applies to E-commerce. Not traditional retail. Sites and IP addresses can move. Physical stores cannot. NY state shoppers also transact on NY state affiliates sites when they are out on NY state. What is the ripple effect and impact on the interactive marketing community and the interactive economy in relationship to the bigger economic picture? Proper methodical legislation is needed that looks at the entire puzzle. Not one section of the puzzle, and this puzzle has many many pieces in all sizes, shapes and colors. It is NOT black and white.

We will be working with our community and participating in further IAB public policy around this issue and will post as the legislation moves along. We strongly encourage everyone to participate in raising awareness by being vocal and asking questions thru the forums, blogs, service providers or submitting a petition to affiliatepetition@gmail.com . Everyones voice counts no matter how big or small.

Here are some helpful links:

affiliatepetition@gmail.com is an anonymous point of contact to send in your thoughts or petition

Full text of law located here

5 Star Affiliate Program’s Linda Buquet proactive call to action commentary and updates (a must read)

Kevin Webster of the 72 Kilowatts blog started a post on ABestWeb, “Merchants who ALREADY collect New York Sales Tax.”

ABestWeb dedicated area to legal issues for New York affiliate marketers

ABW of merchants who have dropped New York affiliates.

ShareAsales Brian Littleton’s network position and thoughts commentary

Revenew’s Heather Paulson’s “Interview With Members of the NY State Tax Dept”

Shaun Collin’s Affiliate Blog commentary

The Affiliate State Tax is Not Our Friend

The power of social media demonstrates how information flows rapidly around a very new and troubling issue. There is a rising tide that the affiliate marketing community needs to pay close attention to. The New York State affiliate program tax has been quietly gaining a head of steam.

The buzz started yesterday when Overstock.com pulled its New York State affiliate marketing program. The Twitter marketing community lit up as the news traveled across the social web. I was Twittering with @affiliateTips Shaun Collins (who first picked up the story) that this was the beginning of a problematic trend. States wanting tax dollars act like herds of animals looking for food - even if it means putting small business owners out of business in these already trying economic times. Bravo Elliot Spitzer and Governor Patterson! Immediately @5StarAffiliate shot us and @techcrunch a Tweet that California is now looking to follow New York. Kiplinger has the coverage of the CA tax warning.

Overstock’s affiliate program manager Ryan Sorensen shared a link to Overstock’s response letter with more details and that he felt other large retailers were soon to follow. Amazon filed a complaint in State Supreme Court in Manhattan objecting to the new law. The problem is that the new tax kicks in on June 1st which means that online retailers can’t hold out for resolution of the Amazon complaint.

All this being said, we cannot sit around and wait to see where this goes. The very large and fragmented affiliate marketing community needs to come together and get involved to address this issue before it exceeds our grasp. We need to stand up as solutions & service providers and act on behalf of, and protect, our community and affiliates. We at MediaTrust have reached out to the IAB to see what actions are suggested. If you would like to work together as a collective on this issue, please contact MediaTrust thru the following email: affiliatepetition@gmail.com

This is an important issue that affects the livelihood of our industry. Lets join together to advance our cause.