Display Ad Optimization's Teracent Bought By Google

Yet another out of Google in the 4th quarter adding another expansion building block to the Google ecosystem. Google has bought Teracent for an undisclosed amount. Teracent has developed a platform for dynamic ad optimization and enables dynamic offer management for direct response and brand marketers who want to turn online display advertising into performance media. The startup is led by Vikas Jha was previously was VP of Engineering at Inktomi for 7 years.

Teracent has raised $5.8M to date much of it from New Enterprise Associates. Teracent competes with Tumri, which seems to be doing better in terms of revenue and has a deal with Yahoo to optimize display ads there.
Another smart move by Google. Display ad optimization is a nascent market but has proven to be effective.This further confirms the emergence and growth of dynamic smart ad technology that turns display inventory into interactive units.
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"All Marketers are Liars" - Seth Godin speaks at Google

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate...

"All Marketers are Liars" - Seth Godin speaks at Google