Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Earlier today MediaTrust published our picks for the Top 10 Marketing books of 2009. We believe that reading any, or all, of these books will help you to elevate your business to the next level. That said, you can go out and buy them yourself, or you can enter our swanky little contest to win an Amazon Kindle pre-loaded with these books.
You only have to do two things to enter:
1. Make sure you are following us on  Twitter.
2. Tweet out the following: Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Because we believe in the value of education in our industry, we want to reward those that are taking the next step to expand their knowledge of Performance Marketing by attending Affiliate Summit West in Las Vegas. After you follow the instructions above to enter our contest, make sure you stop by the MediaTrust Meet Market Table #34 to drop your business card off for an extra chance to win. To be clear, you don’t have to attend ASW to enter, but it could help your chances.
We’ll be picking a winner on February 1st, so you have until then to enter. Good luck!
UPDATE: We’ve had a few inquiries, so I wanted to be clear that this contest is open to entries worldwide. So get in there and Tweet from far and wide

MediaTrust’s Top 10 Marketing Books of 2009

As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. MediaTrust published the "Top 10 Marketing Books of 2009" which is a compilation marketing thought leaders. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.

Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.

Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.

What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.

Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?


Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.


Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.

The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.

Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.

Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.

Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.

bookQube : PRIVATE BETA INVITE

Congratulations, you have been chosen to participate in a beta preview of new social networking system that focuses on literature, reading and books. Welcome to bookQube, the first social networking system built upon the new social media platform, oneQube .

You were chosen from a list of participants that submitted their addresses to receive beta invitations and updates about oneQube products and services.

If you have already signed up, this is a reminder to come back and check out the new features, such as: multiple bookshelves, video profile messages, private messaging, Amazon catalog books and much more!

To participate in the bookQube beta, go to: http://www.bookqube.com , sign in with the username: staging and the password: st@g1ng

Then, sign up or a new account and follow the directions.

Once you've activated your account, be sure to fill out your profile and soon you 'll be on your way to making new friends, participating in groups and collecting ebooks!

For any questions, bugs or inquiries, send email to errors@bookqube.com

Enjoy!

Welcome to bookQube – a home for booklovers!

bookQube offers all the resources you need to immerse yourself in the literary world. Based on the information you provide, bookQube will match you with books, users, and groups that cater to your interests. You can also search for titles to add to your virtual bookshelf and build your social network so you can share and discover great reads!

·Discover great reads in any genre, from the classics to contemporary works, and add your favorites to your bookshelf.

·Explore and contribute reviews and rants, ideas and opinions relating to your favorite books and authors.

·Engage in open discussions in book groups, private analysis in book clubs, and one-on-one dialogues with friends.

Join Now!

Explore bookQube!

Our Features:

· A friends – Connect with users you know or make new friends. The commonalities feature will inform you of how many friends, books, or groups you have in common with a user. Build a social network to expand your influence and resources in the realm of books. On your dashboard, bookQube will recommend people that share interests with you whom you may consider adding to your social network.

· A books – Add titles to your virtual bookshelf that you can read, review, or purchase online. Based on these titles, bookQube will recommend additional titles of interest. You can search for books by author, title, publisher, or tags, or you can browse through the bookshelves of other users. On your dashboard, the highlights feature will keep you up to date on new releases, top rated titles, and book reviews by other users.

· B log – Create your own blog to voice your thoughts and opinions on the books, authors, publishers, and book categories you love, and share your valuable ideas with other interested readers. Want to know what other people are thinking? Read the blogs of other users. On your dashboard, bookQube will recommend blogs of interest.

· Join groups – Join or start a group that you identify with and meet people with similar interests. Post to a group and contribute to an ongoing discussion. Groups are open to everyone. On your dashboard, bookQube will recommend groups of interest.

· Join clubs – Start a book club and have your own discussions with select members. Clubs are private and can be joined by invitation only.

Join Now!

Explore bookQube!