Relevantly Speaking | Andrew Zucker of Publishers Clearing House

MediaTrust Blog Relevantly Speaking podcast
This week we're talking about one of the most iconic brands in U. S. history - Publishers Clearing House. With all the transition happening in the print and publishing space, PCH has had to evolve their model. Chief Revenue Officer, Andrew Zucker talks to Scott Parent about PCHGames.com and their integrated sponsorship model.

Additionally, MediaTrust is announcing the acquisition of Bardon Advisors and the addition of President Keith Cohn.

MediaTrust Platform Capabilities Elevator Pitch

The MediaTrust Platform Capabilities Elevator Pitch

View more presentations from MediaTrust.

 The MediaTrust Platform Capabilities:
Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings

MediaTrust’s Top 10 Marketing Books of 2009

As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. MediaTrust published the "Top 10 Marketing Books of 2009" which is a compilation marketing thought leaders. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.

Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.

Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.

What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.

Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?


Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.


Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.

The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.

Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.

Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.

Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.

Relevantly Speaking Interview with Jim Banks on UK Affiliate Markets

This week on Relevantly Speaking Scott Parent talked to Jim Banks of Unanimis about the current state of international affiliate marketing. Jim gives a great interview and point of view on what is happening overseas and the difference between the US and UK markets.

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RelevantlySpeaking HD podcast now on AppleTV

RelevantlySpeaking HD podcasts are now available thru Apple TV. Now all we need is a Apple social network to make it complete!

Affiliate Marketing Community Tax Issue Update

The NY affiliate tax issue has ignited several issues and initiatives. It now seems that Texas might be following along with CA. The issue has caused debate over the need for affiliate marketing association or to work with established groups such as the IAB.

We participated in the IAB public policy meeting this week on the new Can-Spam legislation. The IAB has been very focused on the privacy issues legislation and it effect on our interactive markets. In the last segment of the meeting MediaTrust’s CMO Trip Foster and ValueClick opened the affiliate tax discussion. The public policy team made several things very clear that don’t surprise me at all. The law is not very well thought out and applies a traditional retail tax model to the internet e-commerce model. It treats NY affiliates as physical store fronts, and physical store fronts have very clear limitations and physical boundaries. Interactive store fronts have no borders or boundaries. Traffic can come in from anywhere in the world at anytime. This is internet 101 NY state! You need to look at this thru a different lens and apply different model. Each state has different taxes on goods. There are no current mechanisms or the infrastructure in place to be able to handle every global transaction across every state.

So now we have a knee jerk reaction created by a knee jerk law. Merchants are either fighting this like Amazon, or walking away from 3,400 affiliates like Overstock. Others are following each of the 2 paths creating extremely alarming reactive behavior. Not Good. Do the math. If this spreads across other states. mean while we are in a economy that needs stimulation, jobs and productivity. This law is counter productive to the current economy. Affiliate marketers make a living from online marketing. These are real small businesses not hobbies. Many have affiliates have started to help counter the impact the economic contraction on their lives. Affiliate or the work at home model is an important part of the emerging long tail economy. This is a meaningful trend. With significant numbers being generated around the 8 billion mark and growing. This is a meaningful part of large companies down thru the value chain to the SMB’s and service providers that have been created thru the new interactive economy.

It is very important that the affiliate marketing community come together and have a voice. State legislation needs to take the time to work with the community, merchants, affiliate networks and affiliates to create a law that is very well thought out and applies to E-commerce. Not traditional retail. Sites and IP addresses can move. Physical stores cannot. NY state shoppers also transact on NY state affiliates sites when they are out on NY state. What is the ripple effect and impact on the interactive marketing community and the interactive economy in relationship to the bigger economic picture? Proper methodical legislation is needed that looks at the entire puzzle. Not one section of the puzzle, and this puzzle has many many pieces in all sizes, shapes and colors. It is NOT black and white.

We will be working with our community and participating in further IAB public policy around this issue and will post as the legislation moves along. We strongly encourage everyone to participate in raising awareness by being vocal and asking questions thru the forums, blogs, service providers or submitting a petition to affiliatepetition@gmail.com . Everyones voice counts no matter how big or small.

Here are some helpful links:

affiliatepetition@gmail.com is an anonymous point of contact to send in your thoughts or petition

Full text of law located here

5 Star Affiliate Program’s Linda Buquet proactive call to action commentary and updates (a must read)

Kevin Webster of the 72 Kilowatts blog started a post on ABestWeb, “Merchants who ALREADY collect New York Sales Tax.”

ABestWeb dedicated area to legal issues for New York affiliate marketers

ABW of merchants who have dropped New York affiliates.

ShareAsales Brian Littleton’s network position and thoughts commentary

Revenew’s Heather Paulson’s “Interview With Members of the NY State Tax Dept”

Shaun Collin’s Affiliate Blog commentary

The Affiliate State Tax is Not Our Friend

The power of social media demonstrates how information flows rapidly around a very new and troubling issue. There is a rising tide that the affiliate marketing community needs to pay close attention to. The New York State affiliate program tax has been quietly gaining a head of steam.

The buzz started yesterday when Overstock.com pulled its New York State affiliate marketing program. The Twitter marketing community lit up as the news traveled across the social web. I was Twittering with @affiliateTips Shaun Collins (who first picked up the story) that this was the beginning of a problematic trend. States wanting tax dollars act like herds of animals looking for food - even if it means putting small business owners out of business in these already trying economic times. Bravo Elliot Spitzer and Governor Patterson! Immediately @5StarAffiliate shot us and @techcrunch a Tweet that California is now looking to follow New York. Kiplinger has the coverage of the CA tax warning.

Overstock’s affiliate program manager Ryan Sorensen shared a link to Overstock’s response letter with more details and that he felt other large retailers were soon to follow. Amazon filed a complaint in State Supreme Court in Manhattan objecting to the new law. The problem is that the new tax kicks in on June 1st which means that online retailers can’t hold out for resolution of the Amazon complaint.

All this being said, we cannot sit around and wait to see where this goes. The very large and fragmented affiliate marketing community needs to come together and get involved to address this issue before it exceeds our grasp. We need to stand up as solutions & service providers and act on behalf of, and protect, our community and affiliates. We at MediaTrust have reached out to the IAB to see what actions are suggested. If you would like to work together as a collective on this issue, please contact MediaTrust thru the following email: affiliatepetition@gmail.com

This is an important issue that affects the livelihood of our industry. Lets join together to advance our cause.

MediaTrust Adds ELC Technologies’ OpenSocial Container Plug-in Support to bookQube

ELC Technologies Instrumental in Building Relevance Engine That Powers MediaTrust’s Social Networking Applications

ELC Technologies, the California-based consulting firm with the industry’s largest global team of dedicated Ruby on Rails developers, today announced that MediaTrust, Inc., is the first company to adopt its recently announced OpenSocial Container plug-in. Over the past several months, ELC used Ruby on Rails and its agile software practices to develop the relevancy engine that forms the basis for MediaTrust’s bookQube and other social media platforms. The addition of the new OpenSocial Container plug-in enables third-party developers to create their own plug-in applications for bookQube using the Google OpenSocial standard.

MediaTrust’s bookQube connects its users to relevant book reviews, blogs, discussions and recommendations and introduces users to other book lovers who share common interests. It operates on proprietary technology developed by ELC for the company. The technology makes it possible for web site owners to easily incorporate social networking into their sites and to make recommendations for relevant content, users and ads. When released in early November bookQube included support for the new Google OpenSocial standard. The innovative new OpenSocial Container plug-in from ELC allows MediaTrust to leverage the emerging OpenSocial standard.

According to Joseph Matheny, chief technology officer for MediaTrust, ELC Technologies has been instrumental in bringing bookQube online ahead of schedule and with expanded capabilities by using Ruby on Rails and agile software development techniques.

“When we began formulating our original social networking concept two years ago, Ruby on Rails wasn’t a consideration,” explained Matheny. “The original project was created using .NET, but it was too rigid and did not have the modularity we needed to achieve the vision we had in mind. With Ruby on Rails and ELC’s agile software practices we were able to broaden the spec for the original project to create a more robust platform that can scale to handle millions of users without losing any development time. Without ELC and their Ruby on Rails expertise, we would still be struggling to launch bookQube and create the kind of relevance engine that is the foundation of the MediaTrust’s vision. ELC’s OpenSocial Container takes this vision another step forward – allowing third-party developers to quickly and easily create new applications based on MediaTrust’s patent-pending relevance engine.”

“Our work with MediaTrust demonstrates the versatility and scalability of Rails for commercial applications,” said Ryan Garver, chief technology officer for ELC Technologies. “Working with Joe and the MediaTrust team has allowed us to stretch our creative capabilities and deliver something unique and powerful for social media in the MediaTrust relevance engine. Adding our new OpenSocial Container to bookQube is just the first step in enlisting other developers to take advantage of the platform we helped MediaTrust create.”

MediaTrust Debuts bookQube:Social Network for Book Enthusiasts Features e-books from ebrary

NEW YORK and PALO ALTO, Calif. -– November 5, 2007 –

MediaTrust, Inc. in partnership with ebrary®, debuts the private beta version of bookQube: a vibrant online social network that allows book enthusiasts to view, read, purchase, network, review and discuss books.

bookQube was built by MediaTrust on top of proprietary technology that allows Web sites to incorporate social networking, and make recommendations for relevant content, users and ads. bookQube connects its users with relevant book reviews, blogs, discussions and recommendations and supports the OpenSocial standard. Users can also be introduced to other book enthusiasts with common interests and behaviors, and may be invited to relevant book discussions, clubs and groups.

bookQube’s Virtual Bookshelf feature will allow users to browse ebrary’s specially developed e-book collection, and subscribe to titles of interest. Each bookQube user is provided the tools to share thoughts and opinions on favorite titles, authors, publishers and subject categories. They may also create or join private book clubs, or participate in public book groups.

“We are pleased to partner with ebrary, a leading e-book and technology provider, to bring high-quality content to bookQube members,” said Joseph Matheny, chief technology officer, MediaTrust. “We are combining ebrary’s world class content with MediaTrust’s smart recommendation and social networking technology to deliver a fun and productive online network for book lovers around the world.”

“At ebrary, we are constantly looking for new opportunities to deliver value to both end users and electronic content,” said Christopher Warnock, CEO and co-founder of ebrary. “Collaborating with MediaTrust on bookQube, offers both our users and our publishers the ability to explore the potential of a powerful social network with authoritative content in a manner that is mutually beneficial to the user, the publisher and the author of the works permitted to participate in this network.”

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, Advario, a proprietary ad serving platform, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

About ebrary (www.ebrary.com)
ebrary® is a leading provider of eContent services and technology. The company helps libraries, publishers, and other organizations disseminate valuable information to end users, while improving end-user research and document interaction.

The company has developed a flexible eContent platform, which customers may use in a number of different, integrated capacities: ebrary customers may purchase or subscribe to eBooks and other content under a variety of pricing and access models, and they may license the ebrary platform to distribute, sell, and market their own content online. All options are delivered using a customizable interface and include the ebrary Reader™ with InfoTools™ software, which enable integration with other resources to provide an economical and efficient way to utilize information.

ebrary currently offers a growing selection of more than 150,000 eBooks and other titles from more than 260 leading publishers and aggregators.

For four consecutive years, ebrary has been named to the EContent 100 list of “companies that matter most” in the digital content industry.

Founded in 1999, ebrary is privately held and is headquartered in Palo Alto, CA, USA.

MediaTrust Creates Search and Social Media Optimization Division

MediaTrust, Inc. officially announced the creation of its Search and Social Media Optimization (SSMO) Division. Scott Parent, social media and technology expert, has been appointed vice president of the division.

Parent comes to MediaTrust with many years of success in audio and video production and media optimization. Parent created and popularized American Cliché, a weekly podcast that covers news outside of mainstream with a political twist. The podcast is featured on Adam Curry’s PodShow network and enjoyed a year-long run on Sirius satellite radio. In addition, Parent was a co-founder of 8BallRadio, a pioneer in the online radio movement.

Under Parent’s guidance, the SSMO Division will specialize in Social Media Optimization, Search Engine Optimization and Search Engine Marketing. The SSMO team will also offer various services to create and optimize social media including video and audio podcasts and blogs. MediaTrust’s team of SSMO experts create custom programs based on each client’s needs, and continuously monitor and optimize campaigns to ensure the highest possible returns and performance.

“Social networks, social media and search engines all provide a starting point for users to find and consume information on the Web,” said Parent. “With all the information on the Web, it is becoming increasingly important that companies use social media technologies to deliver content right to the user. By working with MediaTrust’s Search and Social Media Optimization Division, companies can access a broad range of tools that drive customers to their Web sites to engage with their brands.”

By leveraging MediaTrust’s SSMO expertise, the Santa Barbara International Film Festival (SBIFF) became the first film festival in the world to podcast live events. Like most festivals, the SBIFF historically catered only to in-person attendees. However, with MediaTrust creating and managing all of SBIFF’s online activities including Web site, blog and audio and video podcasts -- the SBIFF was able to execute a social media campaign that broadened their audience to include any interested film fan with access to the Internet. As a result, in 2007, the SBIFF measured more than 700,000 podcast downloads.

“We needed a partner who we could trust to take the festival online with little supervision, always keeping our best interests in mind,” says Mary Lynn Harms, development manager for SBIFF. “MediaTrust’s Search and Social Media Optimization team did just that. They far exceeded our expectations.”

About MediaTrustMediaTrust (www.mediatrust.com) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, Advario, a proprietary ad serving platform, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

Advaliant Details PlayPhone’s Affiliate Marketing Success

Campaign Experiences Clear and Measurable Results.

Advaliant, MediaTrust, Inc.'s award-winning, performance-based affiliate marketing network, detailed a successful customer acquisition and retention program that was architected specifically for PlayPhone, Inc., a mobile media company that offers premium, branded mobile content to consumers.

PlayPhone gives consumers access to one of the widest selections of ringtones, videos, wallpapers, games and more. According to MIC (Market Intelligence Center), an ICT industry research institute based in Taipei, the number of worldwide mobile phone subscribers is expected to grow from two billion in 2005 to approximately 3.3 billion in 2010, representing a CAGR (compound average growth rate) of 10.1 per cent. Rising industry forecasts create a competitive environment that forces companies to look to more efficient marketing strategies and tactics in the hopes of gaining market share.

In the fall of 2006, PlayPhone engaged Advaliant to propose a creative marketing strategy to acquire and retain customers. After studying the PlayPhone business, Advaliant executed a custom designed affiliate marketing campaign that included search, highly targeted email, targeted banner placements, joint ventures and private labeled sites.
"We selected Advaliant for its quality of service, its commitment to developing a long term partnership and its studied approach in selecting trusted publishers and affiliates," said Ron Czerny, founder and chief executive officer at PlayPhone. "After running one successful campaign after another, affiliate marketing has become one of our primary means for customer acquisition."

The PlayPhone affiliate campaign has experienced clear and measurable success. The dramatic increase in the number of new PlayPhone customers per day has exceeded the expectations of both PlayPhone and Advaliant. In addition, Advaliant and PlayPhone were awarded the 2007 ad:tech award for "Best Affiliate Marketing Campaign." On the heels of its successful affiliate campaigns, PlayPhone has partnered with some of the world's most well-known brands and is in the midst of global expansion.

"Modern affiliate marketing is proving itself as the most effective way to acquire customers on a pay-for-performance basis," says Jivan Manhas, president, Advaliant. "By partnering with a trusted network such as Advaliant, customers can experience measurable results while extending and safeguarding their brands."

About MediaTrustMediaTrust (http://www.mediatrust.com/) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.
MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, Advario, a proprietary ad serving platform, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

adtech : LIVE BROADCAST on RelevantlySpeaking.com and MediaTrust.com

RelevantlySpeaking will be broadcasting live from the MediaTrust booth 830 and the adtech show floor. Media . Advertising . Technology community members please come by for an interview on "relevance".…

bookQube : PRIVATE BETA INVITE

Congratulations, you have been chosen to participate in a beta preview of new social networking system that focuses on literature, reading and books. Welcome to bookQube, the first social networking system built upon the new social media platform, oneQube .

You were chosen from a list of participants that submitted their addresses to receive beta invitations and updates about oneQube products and services.

If you have already signed up, this is a reminder to come back and check out the new features, such as: multiple bookshelves, video profile messages, private messaging, Amazon catalog books and much more!

To participate in the bookQube beta, go to: http://www.bookqube.com , sign in with the username: staging and the password: st@g1ng

Then, sign up or a new account and follow the directions.

Once you've activated your account, be sure to fill out your profile and soon you 'll be on your way to making new friends, participating in groups and collecting ebooks!

For any questions, bugs or inquiries, send email to errors@bookqube.com

Enjoy!

Welcome to bookQube – a home for booklovers!

bookQube offers all the resources you need to immerse yourself in the literary world. Based on the information you provide, bookQube will match you with books, users, and groups that cater to your interests. You can also search for titles to add to your virtual bookshelf and build your social network so you can share and discover great reads!

·Discover great reads in any genre, from the classics to contemporary works, and add your favorites to your bookshelf.

·Explore and contribute reviews and rants, ideas and opinions relating to your favorite books and authors.

·Engage in open discussions in book groups, private analysis in book clubs, and one-on-one dialogues with friends.

Join Now!

Explore bookQube!

Our Features:

· A friends – Connect with users you know or make new friends. The commonalities feature will inform you of how many friends, books, or groups you have in common with a user. Build a social network to expand your influence and resources in the realm of books. On your dashboard, bookQube will recommend people that share interests with you whom you may consider adding to your social network.

· A books – Add titles to your virtual bookshelf that you can read, review, or purchase online. Based on these titles, bookQube will recommend additional titles of interest. You can search for books by author, title, publisher, or tags, or you can browse through the bookshelves of other users. On your dashboard, the highlights feature will keep you up to date on new releases, top rated titles, and book reviews by other users.

· B log – Create your own blog to voice your thoughts and opinions on the books, authors, publishers, and book categories you love, and share your valuable ideas with other interested readers. Want to know what other people are thinking? Read the blogs of other users. On your dashboard, bookQube will recommend blogs of interest.

· Join groups – Join or start a group that you identify with and meet people with similar interests. Post to a group and contribute to an ongoing discussion. Groups are open to everyone. On your dashboard, bookQube will recommend groups of interest.

· Join clubs – Start a book club and have your own discussions with select members. Clubs are private and can be joined by invitation only.

Join Now!

Explore bookQube!

Jivan Manhas to speak about the evolution of affiliate marketing.

Jivan Manhas to speak about the evolution of affiliate marketing.

New York, NY (PRWEB) October 24, 2007 --

WHO: Jivan Manhas, Co-Founder and President, Advaliant, Inc. Advaliant's work for PlayPhone was recognized with the 2007 ad:tech award for "Best Affiliate Marketing Campaign."

WHAT: ad:tech New York

Session -- The Evolution of Affiliate Marketing
Last year, MarketingSherpa estimated that affiliates worldwide earned $6.5 billion in bounty and commissions in the areas of retail, personal finance, gaming and gambling, travel, telecom, education, publishing and forms of lead generation other than contextual ad networks. Far beyond revenue sharing, today's affiliate marketing channel is evolving more and more into performance marketing and playing a larger role in online marketing strategies. This panel, moderated by Rosalind Gardner, CEO of Webvista, Inc., will help attendees understand which industry sectors are the most active for affiliate marketers and those that are poised for the greatest growth. Manhas and other panelists will discuss the pros and cons of running affiliate programs in-house versus using third-party services to track referral traffic or sales. The audience will learn how advertisers are connecting with publishers through affiliate networks, and how to extend and protect brands through affiliate marketing.

WHEN: Thursday, November 8 at 4:15 p.m.

WHERE: Hilton New York
1335 Avenue of the Americas
New York, New York 10019

For more information on ad:tech New York, please visit http://www.ad-tech.com/ny/

About Advaliant
Advaliant (www.advaliant.com) is MediaTrust's performance-based affiliate marketing network. The Advaliant affiliate network connects publishers and advertisers in a trusted online community that is overseen by industry-leading experts. Advaliant's services group leverages performance-based media to create unique, customized, and high ROI solutions for its advertisers, agencies and publishers. Advaliant brings together on a single platform all the key performance marketing channels so that marketers have a single destination for acquiring customers, creating brand awareness, generating sales and driving traffic.

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties. MediaTrust combines innovative interactive media and advertising technology with human service and expertise. Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, Advario, a proprietary ad serving platform, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

Announcing: widgetQube iPhone Edition

Announcing: widgetQube iPhone Edition

Now, you can run the award winning oneQube widget on your iPhone. widgetQube iPhone Edition is available for download here.

widgetQube

The way the ‘always on’ generation stays informed. widgetQube is an interactive virtual desktop accessory that makes it easy to view news from favorite websites and blogs by leveraging rapidly growing widget based standards and technologies. widgetQube makes it easy to see what’s going on in the world, with up to the date news conveniently delivered right to your desktop. No searching or surfing required! widgetQube is a constant and ‘always on’ desktop companion. Its persistence will insure that you stay informed and up to the minute with news and information in our busy modern age. Best of all, widgetQube is free.

Check out our other widgets at http://www.widgetqube.com, including our Mac widget, which was picked for the Apple.com Staff Pick List for the week of May 07, 2007 and made the top 50 most downloaded widgets list for the same week on the Apple.com Widget Gallery. Our Yahoo widget was aYahoo Gallery Pick the following week and made the top 50 most downloaded widgets. WidgetQube is part of the oneQube relevance network and a product of MediaTrust.

widgetQube is proud to announce the release of widgetQube Windows: Ticker

widgetQube Windows: Ticker is the pre-Vista widgetQube application … the way the ‘always on’ generation stays informed. widgetQube is an interactive virtual desktop accessory that makes it easy to view news from favorite websites and blogs by leveraging rapidly growing widget based standards and technologies. widgetQube makes it easy to see what’s going on in the world, with up to the date news conveniently delivered right to your desktop. No searching or surfing required! widgetQube is a constant and ‘always on’ desktop companion. Its persistence will insure that you stay informed and up to the minute with news and information in our busy modern age. Best of all, widgetQube is free.


widgetQube Windows: Ticker is available now from this URL: http://www.widgetqube.com/?tab=products&widget=windows

Check out our other widgets at http://www.widgetqube.com/, including our Mac widget, which was picked for the Apple.com Staff Pick List for the week of May 07, 2007 and made the top 50 most downloaded widgets list for the same week on the Apple.com Widget Gallery.
Other widgets being released in the coming weeks: Yahoo Widget, Vista Gadget, Google Gadget, Flash Widget for Webmasters and iPhone Widget.

widgetQube is part of the oneQube relevance network and is a product of MediaTrust