Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.
It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.
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