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Tuesday, June 08, 2010

How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

How To Successfully Produce A Webinar: Follow the “Ten P’s”

Webinars an effective way to engage prospects
Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be a long term asset as it’s viewed multiple times, and will continue to generate qualified leads.

Yet most have the wrong mindset, fail to plan, and miss qualified leads
Yet, most webinar producers do it wrong, or they miss key steps in planning, or fail to follow up and ‘pursue’ attendees. A common mistakes? Not engaging with the distracted multi-tasking audience, and recognizing that webinars are now a two-way medium –even if chat features are not enabled in the platform. Those who seek to produce successful webinars should follow these “Ten P’s” and reduce risk and increase chances of success.

How To Successfully Produce A Webinar: Follow the “Ten P’s”

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