MediaTrust Acquires Kenzei Conversion Marketing and Email Remarketing Platform

 
On this week’s special edition of Relevantly Speaking, MediaTrust is announcing the acquisition of conversion marketing company Kenzei. Scott Parent talked to Mike Stocker today on the floor of Affiliate Summit West.
We are committed to making MediaTrust the most comprehensive and full service performance marketing platform. The Kenzei acquisition helps us execute on this vision. We are excited about Kenzei being a part of our team and we look forward to working with their existing customers as well as new ones.

Kenzei’s solutions help advertisers increase their site conversion, improve data monetization and improve communication with consumers by retargeting website and shopping cart abandoners via a unique set of automated email and phone solutions. As of this announcement, Kenzei’s conversion marketing and email remarketing solutions will be integrated into the MediaTrust offering and marketed as MediaTrust Conversion Solutions.

"We’ve long admired Kenzei’s innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts,” said Peter Bordes, CEO of MediaTrust. “Kenzei’s performance-based solutions are incredibly compatible with both MediaTrust’s technology and philosophy. This acquisition is the first of many steps we have planned in 2010 towards fulfilling our vision of becoming a full-service performance marketing platform for results-focused advertisers and publishers.”

The Kenzei offerings being added to MediaTrust’s pay-for-results solutions include:

• ConversionMail, targeting consumers who have completed just part of a multi-step opt-in process or have abandoned a shopping cart;
• RemarketMail, enabling marketers to up-sell and cross-sell additional relevant items from their own catalogs to existing customers; and
• ConversionCall, which automatically follows up with consumers who abandoned a signup process but provided a phone number

“I could think of no greater home for the Kenzei family of products than MediaTrust, which has a much-deserved reputation as the best-performing and most trustworthy performance marketing player,” said Mike Stocker, CEO at Kenzei, who will stay on as vice president of strategic development at MediaTrust. “Working together, we will be able to provide advertisers and publishers with results second to none.”

Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Kenzei retargeting solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from performance-based campaigns.