Landing Page Intel
March 15th, 2009
Sooner or later, you’re going to be involved in designing, or managing the design, of a landing page. Or maybe you’ve been working with landing pages for years.
No matter which end of the landing page spectrum on which you fall, you’ll probably find episode 86 of Susan Bratton’s excellent Dishy Mix podcast to be compelling listening. Susan spends a solid hour talking with Tim Ash, President and CEO of SiteTuners.com and the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.
It’s well worth a listen (or a read, since a transcript is conveniently included on that link above, too) — and not only because Tim answers my question, one I’ve wrestled with over the years, that being: How do you balance the need for selling with the need for educating the potential buyer on any given landing page? (Thanks, Susan!)
Takeaway for marketers: Listen to this podcast. If you’re a relative newcomer to dealing with landing pages, there is a ton of info here that you need to know. If you’re a landing page veteran, you’ll have some food for thought and probably be reminded of some best practices you may have let slip over the years. Either way, it beats spending an hour watching Becker reruns.
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