Building Trust in Today's Business World
From the pre-internet era to Web 2.0 and beyond, times have changed, but fundamental business values have not.
It used to be that you could trust someone by their word and the look in their eye when you shook hands. Just because there is less personal contact today, it does not mean that traditional values can be disposed of.
Business has become more virtual but the loss of interpersonal contact does not mean that companies should be able to ‘get away' with more or obfuscate the truth. Trust still must be earned, even if a virtual handshake replaces a physical one.
Even in the internet world, relationships are built one at a time and are not something that technology will ever replace. Relationships will always require trust and meaningful dialog between two mutually benefiting parties. Business partnerships are built with care and attention through intelligent dialog and genuine interest from both parties.
Building trust is a constant, ever-changing process that does not have an end. To grow trust companies must work together, plan, test and repeat. Trust requires learning from one another and sharing knowledge to mutual benefit. Trust means delivering what's been promised and more. Trust means being true to yourself and true to your word.
Understanding the Importance of Trust in Media
The words “trust” and “media” are historically contradictory. In fact, in today's online world, the synchrony of these two ideas is almost extinct. However with more and more of the marketing budget being allocated to online advertising, trust is of extreme importance. Marketeers need their budgets to perform for them, and they need to trust their partners with their investments. So marketers need to be able to trust the affiliate networks that they pay – and rely on - to bring them leads. Real leads. Marketers need a media partner they can trust.
Finding an Affiliate Network Built on Trust
With so many options in today's industry landscape, finding the right affiliate network can be a daunting task. First, businesses should ask pointed questions to ensure the affiliate network is closely aligned to the company's success. Businesses should also review case studies on past and current performance of existing clients. Second, companies should review the existing client lists of an ad network to determine which other companies have trusted them - and received positive results - in the space. Finally, businesses should request a “trial period” to ensure successful results.
Finding the right affiliate network shouldn't leave a marketer feeling nervous. Marketers should be confident about working with the right partner to generate returns on their investment and make sure their brands are protected from an un-vetted network of advertisers and affiliates. Companies that believe in putting the trust back into business should collaborate. Companies should partner with an affiliate network that offers:
1) Trust, Honesty and Integrity.
2) REAL Leads.
3) On-Time Payments.
4) World Class Technology.
5) Excellent Customer Service.
If you have any questions about this topic, feel free to contact me at Jivan.manhas@gmail.com
By Jivan Manhas, Managing Director, Advaliant. For more information, please contact press (at) advaliant (dot) com.
Advaliant (http://www.advaliant.com/) is a next generation performance marketing company comprised of the Advaliant affiliate ad network and the Advaliant services agency. Advaliant offers a ‘one-stop-shop' for solutions across all online marketing channels including: affiliate and search marketing, contextual and display advertising, lead generation, e-mail marketing, mobile marketing, data management, Web publishing and list management.
Advaliant affiliate ad network and services agency work seamlessly together to deliver high-performing, customized, marketing campaigns that create awareness, generate leads, drive sales, and retain customers. Advaliant is a wholly owned subsidiary of MediaTrust.
From the pre-internet era to Web 2.0 and beyond, times have changed, but fundamental business values have not.
It used to be that you could trust someone by their word and the look in their eye when you shook hands. Just because there is less personal contact today, it does not mean that traditional values can be disposed of.
Business has become more virtual but the loss of interpersonal contact does not mean that companies should be able to ‘get away' with more or obfuscate the truth. Trust still must be earned, even if a virtual handshake replaces a physical one.
Even in the internet world, relationships are built one at a time and are not something that technology will ever replace. Relationships will always require trust and meaningful dialog between two mutually benefiting parties. Business partnerships are built with care and attention through intelligent dialog and genuine interest from both parties.
Building trust is a constant, ever-changing process that does not have an end. To grow trust companies must work together, plan, test and repeat. Trust requires learning from one another and sharing knowledge to mutual benefit. Trust means delivering what's been promised and more. Trust means being true to yourself and true to your word.
Understanding the Importance of Trust in Media
The words “trust” and “media” are historically contradictory. In fact, in today's online world, the synchrony of these two ideas is almost extinct. However with more and more of the marketing budget being allocated to online advertising, trust is of extreme importance. Marketeers need their budgets to perform for them, and they need to trust their partners with their investments. So marketers need to be able to trust the affiliate networks that they pay – and rely on - to bring them leads. Real leads. Marketers need a media partner they can trust.
Finding an Affiliate Network Built on Trust
With so many options in today's industry landscape, finding the right affiliate network can be a daunting task. First, businesses should ask pointed questions to ensure the affiliate network is closely aligned to the company's success. Businesses should also review case studies on past and current performance of existing clients. Second, companies should review the existing client lists of an ad network to determine which other companies have trusted them - and received positive results - in the space. Finally, businesses should request a “trial period” to ensure successful results.
Finding the right affiliate network shouldn't leave a marketer feeling nervous. Marketers should be confident about working with the right partner to generate returns on their investment and make sure their brands are protected from an un-vetted network of advertisers and affiliates. Companies that believe in putting the trust back into business should collaborate. Companies should partner with an affiliate network that offers:
1) Trust, Honesty and Integrity.
2) REAL Leads.
3) On-Time Payments.
4) World Class Technology.
5) Excellent Customer Service.
If you have any questions about this topic, feel free to contact me at Jivan.manhas@gmail.com
By Jivan Manhas, Managing Director, Advaliant. For more information, please contact press (at) advaliant (dot) com.
Advaliant (http://www.advaliant.com/) is a next generation performance marketing company comprised of the Advaliant affiliate ad network and the Advaliant services agency. Advaliant offers a ‘one-stop-shop' for solutions across all online marketing channels including: affiliate and search marketing, contextual and display advertising, lead generation, e-mail marketing, mobile marketing, data management, Web publishing and list management.
Advaliant affiliate ad network and services agency work seamlessly together to deliver high-performing, customized, marketing campaigns that create awareness, generate leads, drive sales, and retain customers. Advaliant is a wholly owned subsidiary of MediaTrust.
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