New #Affiliate Campaign: Flex Belt -top performing search campaign. 5% conversion rates & higher http://tinyurl.com/36ccuaf #ppc #sem #search

How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

How To Successfully Produce A Webinar: Follow the “Ten P’s”

Webinars an effective way to engage prospects
Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be a long term asset as it’s viewed multiple times, and will continue to generate qualified leads.

Yet most have the wrong mindset, fail to plan, and miss qualified leads
Yet, most webinar producers do it wrong, or they miss key steps in planning, or fail to follow up and ‘pursue’ attendees. A common mistakes? Not engaging with the distracted multi-tasking audience, and recognizing that webinars are now a two-way medium –even if chat features are not enabled in the platform. Those who seek to produce successful webinars should follow these “Ten P’s” and reduce risk and increase chances of success.

How To Successfully Produce A Webinar: Follow the “Ten P’s”

Making your Corporate Website Relevant

Check out this SlideShare Presentation:

Making your Corporate Website Relevant

View more presentations from Jeremiah Owyang.

New Google Phone Service Whispers Targeted Ads Directly Into Users' Ears

MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment

Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition

NEW YORK  - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###

Press Contact

Trip Foster
MediaTrust
tfoster@mediatrust.com
917.512.1693

MediaTrust, No. 9 on Inc. 500, Acquires Bardon Advisors, Names Bardon Founder & CEO Keith Cohn as President

Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers To Pay Per Click in Addition to Paying Per Lead or Sale
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).

SpringWise Ideas Blog Of Entrepreneurial Ideas from Around the World

Ideas Can Come From Anywhere on SpringWise.com

I am always looking for inspiration or content that can help spark ideas for innovation. I came across SpringWise.com. A great blog to follow that crowd sources entrepreneurial ideas from around the world from 8,000 trends spotters around the world. They cover many categories of business and reading this is like getting brain food for the entrepreneurial spirit. You can also submit tip ideas for the newest idea.

What is Springwise?

Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. We ferociously track more than 400 global offline and online business resources, as well as taking to the streets, cameras at hand.
To ensure true ‘glocal’ coverage, the central office is in close contact with more than 8,000 Springspotters in over 70 countries worldwide. Springwise's weekly newsletter, to which you can subscribe for free, is sent to more than 100,000 business professionals in more than 120 countries.
Springwise is the first company to compile and send out a newsletter like this on a global scale, making optimal use of an ever more networked world. Established in spring of 2002, Springwise is headquartered in Amsterdam, The Netherlands.

Who is it for?

Springwise is required brain food for entrepreneurial minds! Whether you're a budding entrepreneur, head of a start-up, management consultant, marketing manager, consumer insights expert, trend watcher, journalist, private investor, business development director, or venture capitalist, Springwise will instantly inspire you by getting the world's most promising new business ideas and young ventures right in front of you.

Highly recommend getting the RSS feed and you can also follow the SpringWise Twitter

MediaTrust Platform Capabilities Elevator Pitch

The MediaTrust Platform Capabilities Elevator Pitch

View more presentations from MediaTrust.

 The MediaTrust Platform Capabilities:
Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings

Maximize your traffic: MediaTrust Landing Page Rotator live today! | Mediatrust Blog

Maximize your traffic: MediaTrust Landing Page Rotator live today! | Mediatrust Blog

MediaTrust Launches Innovative Landing Page Rotator #Optimization Technology

Affiliate Publisher & Advertisers Increase Performance ROI Dramatically With New System

Continuing our efforts to create an industry-leading platform, MediaTrust is proud to announce the release of our automated landing page optimizer.

Through regular updates and improvements to our technology, we are committed to providing our publishers with simple and effective tools that will help them increase their earnings. Our Landing Page Rotator is an optimization tool, which is already available on a number of campaigns, with the list continuing to grow. Just check the tracking section of your favorite campaigns and look for the “Optimize Landing Pages” check box.

The Landing Page Rotator is designed to ensure the traffic you generate is reaching the landing page that converts best for your type of traffic, automatically optimizing the results. When activated, the tool performs a test on all incoming traffic in an effort to determine accurate conversion rates. As conversion rates can vary greatly for each traffic source, the tests are performed on individual traffic sources rather than on network traffic as a whole. The landing page with the highest conversion rate for each source is then served increasingly often.

Additionally, the tool continues to perform tests on a small subset of the traffic. If any traffic source changes, with a resulting change in conversion rates, the optimizer will begin serving the page that performs best under the new conditions. There is no need for any manual intervention.

The landing page report we recently released will help you monitor all of these changes. Conversion rates and commission statistics are available for each landing page, making it very easy to track the lift provided by the landing page optimizer. Simply monitor the landing page report on a regular basis, noting the conversion rates for each page and the total. Over time the total conversion rate will increase, and you will clearly notice the larger amounts of traffic going to your top page.

In the competitive world of online marketing, optimization is becoming increasingly important and MediaTrust is pleased to be at the forefront. Do not hesitate to contact your publisher manager if you have any questions.

MediaTrust Launches conversionChat Services to Reel Customers Back In

MediaTrust Launches conversionChat Services to Reel Customers Back In

Automated chat feature draws exiting visitors back into the purchase cycle, improving advertiser conversion on traffic by up to 30 percent

ConversionChat offers the consumer a personalized and relevant way to engage with a brand or product and gain valuable purchase information

New York, NY (PRWEB) February 23, 2010 -- MediaTrust, a New York-based digital performance marketing company, has added conversionChat services to its performance marketing platform offerings to help online advertisers recapture exiting traffic before they leave a marketer’s site. Developed in MediaTrust Labs following the company’s recent Kenzei acquisition, conversionChat is the latest addition to MediaTrust’s suite of conversion marketing and email remarketing solutions that help advertisers and publishers maximize revenue from their traffic.

MediaTrust conversionChat re-engages users via exit chat services when they begin a form or shopping process but do not complete it. The feature draws customers back in by answering questions and/or offering incentives to complete the sales process. Testing has shown that this conversion marketing tool can potentially bring back up to ten percent of total sales or leads, improving return on investment for online advertisers by up to 20 percent when used with other MediaTrust Conversion Solutions. Services such as conversionChat have become very popular recently as marketers seek to optimize the output they attain from existing interest and traffic they generate.

“ConversionChat offers the consumer a personalized and relevant way to engage with a brand or product and gain valuable purchase information,” said Peter Bordes, co-founder and CEO of MediaTrust. “At the same time, this remarketing tool helps our partners generate additional revenue from traffic they’ve already captured, and increase their conversion rates and ROI on their media spend– it’s a win-win for everyone – especially in the lean-budget times we live in.”

ConversionChat uses custom creative to match the look and feel of the advertiser’s site or offer. Setup involves just a single line of JavaScript placed on the advertiser’s page. The feature can be used for save-a-sale, up-sell and cross-sell transactions. It is also applicable to affiliate marketing, because it can track initial sales back to publishers for credit.

“ConversionChat helps budget-minded marketers do more with less,” said Mike Stocker, vice president of strategic development with MediaTrust. “It’s an easy, cost-effective way to win more sales – it should be on every website with a lead form or commerce engine.”

ConversionChat is the first innovation to emerge from the recently announced MediaTrust Labs initiative. It is the latest addition to MediaTrust’s Conversion Solutions, which allow advertisers to attain more from their online marketing efforts by increasing the likelihood of retaining and converting a new customer. MediaTrust’s suite of remarketing products is designed to optimize a marketer’s return on traffic using intelligent software tools that retarget by reaching out to the customer after they have left the traditional conversion path.

For more information on conversionChat and MediaTrust’s robust set of remarketing tools, visit http://mediatrust.com/conversionsolutions.html.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink’s online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.

For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).

MediaTrust Acquires Kenzei Conversion Marketing and Email Remarketing Platform

 
On this week’s special edition of Relevantly Speaking, MediaTrust is announcing the acquisition of conversion marketing company Kenzei. Scott Parent talked to Mike Stocker today on the floor of Affiliate Summit West.
We are committed to making MediaTrust the most comprehensive and full service performance marketing platform. The Kenzei acquisition helps us execute on this vision. We are excited about Kenzei being a part of our team and we look forward to working with their existing customers as well as new ones.

Kenzei’s solutions help advertisers increase their site conversion, improve data monetization and improve communication with consumers by retargeting website and shopping cart abandoners via a unique set of automated email and phone solutions. As of this announcement, Kenzei’s conversion marketing and email remarketing solutions will be integrated into the MediaTrust offering and marketed as MediaTrust Conversion Solutions.

"We’ve long admired Kenzei’s innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts,” said Peter Bordes, CEO of MediaTrust. “Kenzei’s performance-based solutions are incredibly compatible with both MediaTrust’s technology and philosophy. This acquisition is the first of many steps we have planned in 2010 towards fulfilling our vision of becoming a full-service performance marketing platform for results-focused advertisers and publishers.”

The Kenzei offerings being added to MediaTrust’s pay-for-results solutions include:

• ConversionMail, targeting consumers who have completed just part of a multi-step opt-in process or have abandoned a shopping cart;
• RemarketMail, enabling marketers to up-sell and cross-sell additional relevant items from their own catalogs to existing customers; and
• ConversionCall, which automatically follows up with consumers who abandoned a signup process but provided a phone number

“I could think of no greater home for the Kenzei family of products than MediaTrust, which has a much-deserved reputation as the best-performing and most trustworthy performance marketing player,” said Mike Stocker, CEO at Kenzei, who will stay on as vice president of strategic development at MediaTrust. “Working together, we will be able to provide advertisers and publishers with results second to none.”

Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Kenzei retargeting solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from performance-based campaigns.

trendwatching.com's January 2010 Trend Briefing covering "10 CRUCIAL CONSUMER TRENDS FOR 2010"

trendwatching.com's January 2010 Trend Briefing covering "10 CRUCIAL CONSUMER TRENDS FOR 2010"

Opportunities aplenty in 2010 for those obsessed with satisfying consumer needs in new ways

January 2010 | First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why? Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them.... oh well, you get the picture.Time to get busy again!

Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Win an Amazon Kindle Pre-Loaded with the Top 10 Marketing Books of 2009!

Earlier today MediaTrust published our picks for the Top 10 Marketing books of 2009. We believe that reading any, or all, of these books will help you to elevate your business to the next level. That said, you can go out and buy them yourself, or you can enter our swanky little contest to win an Amazon Kindle pre-loaded with these books.
You only have to do two things to enter:
1. Make sure you are following us on  Twitter.
2. Tweet out the following: Attendance at ASW + @MediaTrust list of Top 10 Marketing books of ‘09 = becoming a better marketer! Details: http://bit.ly/4qIYl1 #ASW10
Because we believe in the value of education in our industry, we want to reward those that are taking the next step to expand their knowledge of Performance Marketing by attending Affiliate Summit West in Las Vegas. After you follow the instructions above to enter our contest, make sure you stop by the MediaTrust Meet Market Table #34 to drop your business card off for an extra chance to win. To be clear, you don’t have to attend ASW to enter, but it could help your chances.
We’ll be picking a winner on February 1st, so you have until then to enter. Good luck!
UPDATE: We’ve had a few inquiries, so I wanted to be clear that this contest is open to entries worldwide. So get in there and Tweet from far and wide

MediaTrust’s Top 10 Marketing Books of 2009

As the media world shifted platforms over the past decade, marketers and advertisers scurried to replace their traditional methods with innovative alternatives. MediaTrust published the "Top 10 Marketing Books of 2009" which is a compilation marketing thought leaders. In 2009, a handful of books popped up to untangle the mystery of connecting with contemporary audiences and building consumer trust. Here are ten of our favorite marketing books that came out this past year:
The Whuffie Factor
Tara Hunt
Marketing consultant Tara Hunt explores the concept of building online Whuffie (social capital) both for brands and individuals. Hunt focuses on word of mouth engagement, a strategy she calls Pinko Marketing. A breezy, entertaining read – a solid Freshmen effort from a young, creative Canadian.

Free
Chris Anderson
After introducing the concept of the Long Tail back in 2004, Chris Anderson returns, this time examining a different byproduct of online abundance – the rise of pricing models which give products and services away for free. How can this exist in a capitalist system? Free answers that question.

Crush It
Gary Vaynerchuk
Wine connoisseur Gary Vaynerchuk candidly exposes his recipe for web success in this quick, upbeat read. By customizing his career to match his own DNA, Vaynerchuk has built a multi-million dollar business, and successfully branded himself as the internet’s most passionate wino.

What the Dog Saw
Malcolm Gladwell
After fourteen years of staff writing for the New Yorker, author/sociologist Malcolm Gladwell has explored the most fascinating reaches of modern society. What The Dog Saw is a collection of his most memorable articles — adventures that not only thrill, but also engage the mind.

Super Freakonomics
Steven Levitt, Stephen Dubner
The two rogue economists behind the 2005 best seller Freakonomics continue their offbeat investigation of incentive-based decision making. Their subjects of study? Prostitutes, suicide bombers, drunk drivers and more. Who knew Economics could be so gritty?


Inbound Marketing
Brian Halligan, Dharmesh Shah
Hubspot founder Brian Halligan provides a How To guide for getting noticed on the web without spending a dime. This book gives a comprehensive overview of SEO, social media marketing, and everything else you need to expand your web presence at no cost.


Baked In
Alex Bogusky, John Winsor
Two of the advertising world’s leading creative directors team up to tear down the wall between production and marketing. According to their theory, future products must be designed with innovative marketing elements baked in, in order to survive the shifting media climate.

The Backchannel
Cliff Atkinson
Ever notice how audience members use their laptops or smart phones during live events to create their own conversation through social media? Atkinson describes methods for presenters to effectively harness this chatter, and use it to create more interactive presentations.

Trust Agents
Chris Brogan, Julien Smith
Two of social media’s biggest names join forces to demonstrate the impact, both positive and negative, that digital influencers can have on brands. This book, a mix of case studies, theories and tutorials, will help individuals build their digital integrity, and brands build their social value.

Why She Buys
Bridget Brennan
Women are responsible for 80% of all purchases in the US, but 90% of the marketing execs trying to reach them are men. Why She Buys delivers luminous insight into female purchasing patterns, while giving advice on respectfully marketing to today’s sophisticated woman.

Bonus – Marketing Book of the Decade:
The Tipping Point
Malcolm Gladwell
How does a fad become a phenomenon? In this marketing masterpiece, Malcolm Gladwell studies business sensations that emerged from humble origins, and dissects the fundamentals of their success. While the 2002 publication date may seem ancient, The Tipping Point is more relevant now than ever.

Relevantly Speaking Interview with Jim Banks on UK Affiliate Markets

This week on Relevantly Speaking Scott Parent talked to Jim Banks of Unanimis about the current state of international affiliate marketing. Jim gives a great interview and point of view on what is happening overseas and the difference between the US and UK markets.

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Search Engine Strategies Chicago Conference panel “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know“

Check out this SlideShare Presentation:
I am thrilled to be joining the Search Engine Strategies Chicago Conference panel “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know“ Wednesday, December 9th from 2:30pm-3:45pm at the Chicago Hilton. The panel is led by a fellow affiliate marketing executive and thought leader Kris Jones. Kris is the President of the PepperJam Affiliate Network – which was just acquired by GSI Commerce. The panel promises to touch on a very hot and controversial topic, and certainly one that is on the forefont of many of our MediaTrust initiatives – like the launch of our compliance center and anti-fraud technology.

Notice that the panel description does slant towards the favor of the merchant and places most of the responsibility on the affiliate’s shoulders. This is a position that I will be countering as we have seen merchants equally participating in using the same tactics on thier landing pages. Affiliate networks are also responsible in making sure both the affiliate publisher and advertiser are compliant. We have experienced affiliates asking how they can make sure the merchant on the other side is compliant as well as the advertisers. Our position is that we are all in this together and need to collaborate to proactively get ahead of these issues and help set the regulation frame work . Rather than waiting in the grey area for regulation to to be dictated to our industry from regulators who dont understand online marketing and disrupt our industry.

I am very pleased to see a well-rounded panel and good affiliate industry representation at the SES show. I hope to get a chance to connect with everyone at the show. Here is more info on the panel:

The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know
In August, Oprah Winfrey’s production company brought a lawsuit against over fifty Internet marketers and their affiliates alleging numerous intellectual property rights violations against the marketers and the affiliates. Because many of the merchants used affiliate networks, these merchants were being sued regarding actions by affiliates that the merchants did not know or pay. Because many of the affiliates disappeared the moment that they were sued and because many merchant/network contracts preclude indemnification, the merchants may be liable for significant damages.

Using the context of the Oprah case, the panelists on this session will discuss whether the merchant/affiliate network model needs to be changed and how the risk can be mitigated. While the industry is unlikely to ever be risk-free, it is possible to manage risk by:

* Understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants
* Understanding the legal and regulatory environment
* Understating risks involved with prospective marketing partners
* Using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and
* Keeping informed about the changes in technology, marketing practices and the regulatory environment.


Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The ultimate goal of this knowledge is to help insulate merchants from liability and protect their brands and reputation.

Moderator:

Kristopher Jones, President & CEO, Pepperjam

Speakers:
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
David Adler, Partner, Adler Law Group
Grant Crowell, Senior Media Analyst, ReelSEO.com
Peter Bordes, Founder CEO and Chairman of the Board, MediaTrust

Search Engine Strategies Chicago Conference panel “The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know“

View more presentations from MediaTrust.

Relevantly Speaking Podcast

This week we’re taking a break from the business of online marketing on Relevantly Speaking. Instead we’re getting into the Holiday spirit and thinking about charitable causes. How can we make a difference in the lives of those less fortunate as a community? As Individuals? MediaTrust’s own  Christopher Smith talks about his work with WhatGives!? and how everyday ordinary people can do something good, tell someone about it and do it again.
As one final programming note, we want to let you know that the next installment of our EDU Webinar series goes live this Monday, December 14th. It features MediaTrust Head of Sales,  Jivan Manhas talking about the importance of international affiliate marketing.

MediaTrust Honored with Top Industry Ranking in mThink’s Blue Book

MediaTrust Honored with Top Industry Ranking in mThink’s Blue Book

Performance Marketing Platform Selected as Number One of Twenty on mThink’s Performance Marketing Networks and Performance Marketing Platform Selected as Number One of Twenty on mThink’s Performance Marketing Networks and Exchanges List

 

MediaTrust, the digital performance marketing company, has been appointed the top spot on mThink’s Online Advertising Blue Book Top Twenty Performance Marketing Networks and Exchanges List. mThink’s Top 20 list is compiled based on expert views, traffic data, measures of industry influence and other editorial factors. The appointment is a testament to MediaTrust’s leadership and innovation in the performance marketing space.


"mThink has its finger on the pulse of the performance marketing industry, and we are honored that the company has recognized MediaTrust in this way,” said Peter Bordes, CEO of Media Trust. “mThink’s accreditation of MediaTrust validates our two-pronged approach of creating a best-in-class performance marketing platform and raising awareness of the efficacy of performance marketing amongst the broader advertising community.”

Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. In 2009, MediaTrust was ranked the 9th fastest growing U.S. company by Inc. Magazine.

About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: http://www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook.

Relevantly Speaking – Interview with Burst Media CEO Jarvis Coffin

Relevantly Speaking – December 2, 2009 | Mediatrust Blog

Over the Thanksgiving break, CT Moore of Revenews sighted Relevantly Speaking in his article titled “5 Online Video Ideas for Businesses.” He praised us for our “high production” value, but took us to task on what he called a violation of blogging etiquette. We’ve got some stuff to say about that.

We’re also talking to Burst Media CEO, Jarvis Coffin, about why online advertising should be viewed with the same lens as traditional media. Jarvis talks a lot about creativity, accountability and brand safety in the online advertising world.

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How Would You Fix Tiger's Image?

"How Would You Fix Tiger's Image? Inc Magazine asks !

Entrepreneurs in public relations weigh in on how they would repair the billionaire golfer's scandal-plagued image."

At the end of the day yesterday i was asked by Inc Magazine to give a quote on how i would advise Tiger Woods on the PR front. I had no idea why they would be asking me. So i shot off the response, and low and behold when i got home from the office Tiger was all over the media . Good food for thought regarding how social media has changes our world drastically, and certainly drastically changed the may PR handled Tigers response.

The Inc article was beyond timely and i certainly understand the relevance and insights they pulled from other CEO's in relation to last nights media blitz. Good food for thought here in the article.