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MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment
Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
MediaTrust
tfoster@mediatrust.com
917.512.1693
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
Press Contact
Trip FosterMediaTrust
tfoster@mediatrust.com
917.512.1693
MediaTrust, No. 9 on Inc. 500, Acquires Bardon Advisors, Names Bardon Founder & CEO Keith Cohn as President
Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers To Pay Per Click in Addition to Paying Per Lead or Sale
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
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