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Sunday, April 19, 2009
Saturday, April 11, 2009
Google & Microsoft Battle Over Twitter.
In this digital era’s version of “Spy Vs. Spy,” Microsoft and Google find themselves in yet another battle to be the one to strike some kind of commercial search deal or product partnership with Twitter, many sources with knowledge of the situation said, as they also jockey for position to evaluate the potential of the much-hyped Twitter
read more | digg story
read more | digg story
Wednesday, April 08, 2009
Performance Marketing Is Under Attack
We are in the midst of a serious situation that is spreading quickly to states around the country. The ill conceived tax threatens to destroy affiliates and businesses in all the states as all merchants such a Amazon are canceling their affiliate programs.
read more | digg story
read more | digg story
Friday, April 03, 2009
Putting a human face on proposed Internet tax legislation | LinkShare Blog
Putting a human face on proposed Internet tax legislation | LinkShare Blog
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This week, the following letter is being shared with members of the California State Assembly.
In our letter, we respectfully urged the State Assembly to consider the people who run the small businesses this bill would impact. Here is a brief explanation of the bill.
AB 178 attempts to establish that a California nexus is created when any out of state retailer who generates in excess of $10,000 in annual referral based sales enters into any marketing agreement with a California resident or business in exchange for commission or other consideration. Once nexus is established, AB 178 would require retailers that advertise and receive direct or indirect referrals from online advertising on websites to collect sales tax in California.
AB 178 singles out the small businesses of affiliate markers and this creates an extremely uneven playing field for them compared to other types of online and offline advertising
You can read our full letter below. We included these images in the letter -
Mark Kirschner, CMO
Full copy of letter to the California Assembly:
THOUSANDS OF SMALL CALIFORNIA BUSINESSES WILL BE HARMED BY AB 178
(SKINNER and CALDERON)
WE OPPOSE AND URGE YOUR “NO” VOTE
Dear Assembly Member,
On behalf of our tens of thousands of online advertising, affiliate publisher partners in California, we urge you to oppose AB 178.
LinkShare Corporation is a leading global provider of the technology, services and distribution e-retailers need to create, manage and optimize successful affiliate marketing programs. LinkShare empowers clients with the ability to collaborate with affiliate marketing partners online and develop cost-efficient pay-for-performance advertising campaigns.
AB 178 is of great concern to us and our clients because when a similar bill was passed in New York State, hundreds of online merchants terminated their relationships with thousands of affiliates in order to avoid collecting New York State sales tax. This directly resulted in a significant decrease in revenue for small affiliate marketing and advertising businesses in New York.
As you consider AB 178, we believe it is important for you to understand the people and faces behind affiliate marketing and advertising and the impact passage of AB 178 will have on their businesses. At LinkShare, we know that our community of affiliates is composed of some of the most talented small business entrepreneurs around.
Attached are profiles of six of our small business, affiliate publishing partners. One is from California. The other five are from other states, but we believe these profiles illustrate the breadth and depth of affiliate marketing in California.
Ben Chui, a California small business entrepreneur:
When Ben Chui started Ben’s Bargains in January 2000, he was a sophomore at UC Berkeley looking to make some extra money. Five years later, his site, BensBargains.net, not only supported him in earning his undergrad degree, but also funded his Masters in Mechanical Engineering. Today, Ben is running the site full time, and has 2 employees.
Perhaps the most touching story of our profiles is that of Todd Martini:
In 1998, Todd Martini developed a web site to post photos of newborn daughter Alexandra so friends and family could see them. That all changed when Alex was diagnosed with Leukemia. To raise money for his daughter’s multiple surgeries, he turned to the LinkShare affiliate program for help. Today, AlexsCoupons.com has 214 LinkShare merchants, who play a key role in helping the Martini family pay the massive bills related to Alex’s treatment, and sustain her miracle recovery.
Both Ben and Todd manage coupon websites. They are no different than the weekly coupon circular in the local Sunday newspaper or a local value pack mailer, except both Todd and Ben publish these coupons on the web.
Like Ben and Todd, all affiliate marketers work within an advertising model that allows small businesses to display advertising on behalf of retailers whom they normally would not have exposure to without with an advertising agency. The affiliates do not own the customers nor do they transact a sale.
AB 178 attempts to establish that a California nexus is created when any out of state retailer who generates in excess of $10,000 in annual referral based sales enters into any marketing agreement with a California resident or business in exchange for commission or other consideration. Once nexus is established, AB 178 would require retailers that advertise and receive direct or indirect referrals from online advertising on websites to collect sales tax in California.
AB 178 singles out the small businesses of affiliate markers and this creates an extremely uneven playing field for them compared to other types of online and offline advertising. This will in turn, will reduce California-based affiliates’ ability to compete with other forms of advertising, as well as affiliates in neighboring states.
Perhaps the best way to illustrate this is an example. Imagine the newspaper weekly circular mentioned above. The agency that creates the ads in the circular does not create a nexus; neither does the newspaper running the ads. However, under AB 178, someone who places pay for performance advertising on a website creates a nexus.
In New York State, tens of thousands affiliates were terminated from affiliate programs by merchants, and we expect the passage of AB 178 will have the same impact in California. This will mean lost revenue and lost jobs for California’s small affiliate marketing, web publishing businesses. This will devastate these small, entrepreneurial businesses including Ben, Todd and the other affiliates featured in our profiles.
We urge you to read the attached profiles and take the time to understand affiliate marketing before you vote on AB 178. We have also attached a list of all the California cities where we have partnerships with affiliates for your review, so you can understand how many small advertising businesses will be impacted by this bill.
Thank you for your consideration of this matter. Again, we urge you to oppose AB 178 because of the impact it will have on small businesses in CA.
Sincerely,
Mark Kirschner
Chief Marketing Officer
ad:tech San Francisco Session - MediaTrust Sponsored Workshop: Performance Marketing--Getting the Most from Your Marketing Dollar in a Tough Economy
ad:tech San Francisco Session - MediaTrust Sponsored Workshop: Performance Marketing--Getting the Most from Your Marketing Dollar in a Tough Economy
| MediaTrust Sponsored Workshop: Performance Marketing--Getting the Most from Your Marketing Dollar in a Tough Economy |
| How can marketers get the most from their budgets in a difficult economic climate? We’ll explore how to attain more from a smaller budget via performance marketing with practical, tactical solutions. We’ll look at the pros and cons of allocating dollars to performance marketing and we’ll discuss what technological innovations are coming to the performance marketing space that will maximize budgets and minimize challenges. We’ll discuss:
·The value proposition of paying only for results ·Associated risks with performance marketing ·Innovation in performance marketing ·Outlook for performance marketing for brands
·Pros and cons of allocating dollars to performance marketing ·What technologies and innovations are coming to the performance marketing space. What tools/technologies/techniques you should be aware to help make your job easier ·How brands are using performance marketing |
MODERATOR: Neil Strother, Analyst, Forrester Research PANELISTS: Steve Schaffer, Founder and CEO, Vertive - Publisher of Offers.com Jarvis Mak, Senior VP, Global Research and Insights Director, Havas Digital Peter Bordes, CEO, MediaTrust |
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