Tuesday, July 20, 2010
Wednesday, July 14, 2010
This week on Relevantly Speaking | Scott Medlock of @Affspot Affiliate Marketing Community http://tinyurl.com/2fbueqx #podcast #RS
Wednesday, June 30, 2010
#shoutout & thanks to @Chuck_Hamrick of @NetMediaGroup.Great Relevantly Speaking interview on Affiliate Marketing http://tinyurl.com/2ceydq8
Monday, June 28, 2010
The MediaTrust Blog is officially a member of the #Facebook " LIKE " . Its integrated and you can LIKE away :) http://ping.fm/gGDHb
Check out our Friend Feed Blog. Another place where you can connect w @MediaTrust about Affiliate marketing http://ping.fm/8SfUO
Wednesday, June 23, 2010
AffCon2010 Panel "The Affiliate Tax: How Colorado & the Industry Mobilized its Fight"
AffCon Convention panel about the Affiliate Marketing Internet Tax that threatened the entire affiliate marketing industry. Affiliates , affiliate networks, agencies and merchants had to come together to form the Performance Marketing Association, and mobilize locally and nationally to engage and educate States looking to pass the ill conceived Tax Bill to balance their budgets. The States had no idea what affiliate marketing was and how big it was as an industry in each State. Nor how many people would be put out of business or would move their business to another State or country.
The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock.
This panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally
The CO Tax fight is an example of how the affiliate marketing industry came together as a local and national industry to defeat the Bill with only 3 weeks on the time clock.
This panel and presentation talks about the future of affiliate marketing and how everyone can contribute to shaping the future of this rapidly growing segment digital media and advertising globally
AffCon2010 Panel "The Affiliate Tax: How Colorado & the Industry Mobilized its Fight"
View more presentations from MediaTrust.
View more presentations from MediaTrust.
Relevantly Speaking | David Lee of @Wetoku one of the coolest new #video production & broadcast tools http://tinyurl.com/362zdph #podcast
Wednesday, June 16, 2010
Relevantly Speaking | Shawn Collins of Affiliate Summit @affiliatetip on #affiliate marketing & #ASE10 http://tinyurl.com/2bgdjz5 #podcast
Monday, June 14, 2010
Ad Impressions Want to Be Free…and why the obvious imperative for online marketers is optimizing conversions http://tinyurl.com/2de945l #iab
New #Affiliate Campaign: Pimsleur Learn Any Language in 10 Days $9.95 w/ Free Shipping High Converting Email Only http://tinyurl.com/36ccuaf
Friday, June 11, 2010
New #Affiliate Campaign:NuWave Oven Converts after a series customized product pages converting at 2%+ on #search http://tinyurl.com/36ccuaf
Take part in an Important International Online Lead Generation (B2C) survey http://tinyurl.com/7zoj84 Help grow #affiliate #marketing
Thursday, June 10, 2010
New #Affiliate Campaign: Flex Belt -top performing search campaign. 5% conversion rates & higher http://tinyurl.com/36ccuaf #ppc #sem #search
Tuesday, June 08, 2010
How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
How To Successfully Produce A Webinar: Follow the “Ten P’s” « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
How To Successfully Produce A Webinar: Follow the “Ten P’s”
Webinars an effective way to engage prospects
Webinars are increasingly important to the online marketplace who doesn’t have time to attend a conference, peel away from the office, or wants to learn on their own time. In fact, webinars, webcasts, and teleconferences can also be a long term asset as it’s viewed multiple times, and will continue to generate qualified leads.
Yet most have the wrong mindset, fail to plan, and miss qualified leads
Yet, most webinar producers do it wrong, or they miss key steps in planning, or fail to follow up and ‘pursue’ attendees. A common mistakes? Not engaging with the distracted multi-tasking audience, and recognizing that webinars are now a two-way medium –even if chat features are not enabled in the platform. Those who seek to produce successful webinars should follow these “Ten P’s” and reduce risk and increase chances of success.
Wednesday, May 26, 2010
Making your Corporate Website Relevant
Check out this SlideShare Presentation:
Making your Corporate Website Relevant
View more presentations from Jeremiah Owyang.
Wednesday, May 19, 2010
Friday, May 14, 2010
MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment
Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
MediaTrust
tfoster@mediatrust.com
917.512.1693
NEW YORK - MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT. The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.
"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop."
MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.
Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal: "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing. With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned . We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors."
MediaTrust, the ninth fastest growing company in the U.S. according to Inc. Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
More information on MediaTrust can be found at:
www.mediatrust.com
http://blog.mediatrust.com
www.twitter.com/mediatrust
www.facebook.com/mediatrust
1-877-987-8785.
###
Press Contact
Trip FosterMediaTrust
tfoster@mediatrust.com
917.512.1693
MediaTrust, No. 9 on Inc. 500, Acquires Bardon Advisors, Names Bardon Founder & CEO Keith Cohn as President
Leading Performance Marketing Company Expands Platform via Acquisition of Robust Sponsored Search Marketing and CPC Network to Enable Advertisers To Pay Per Click in Addition to Paying Per Lead or Sale
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
NEW YORK / LOS ANGELES - MediaTrust, the New York-based digital performance marketing company, has acquired Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search & affiliate marketing platform for online advertisers and publishers. The acquisition brings high-quality traffic generation capabilities to advertisers using MediaTrust's performance marketing platform, which helps advertisers connect impressions to performance with Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) advertising programs. The acquisition includes more than 1200 owned and operated web properties and extends the platform's reach by more than 20 million monthly unique visits and ~5 million paid searches per month.
Concurrent with the acquisition, Bardon Founder & CEO and industry veteran Keith Cohn has joined MediaTrust as President of the combined entity. Cohn will be focused on leading MediaTrust through its next stage of growth, expanding its offerings and helping to further establish its foothold as the leading global performance marketing platform.
"Under Keith's leadership, Bardon Advisors has quietly become an industry leader in all things cost per click - from search engine marketing to content ad networks to affiliate marketing," said Peter Bordes, CEO of MediaTrust. "Bardon's technology and expertise will further expand and diversify the MediaTrust platform''s existing CPA, CPL and conversion marketing offerings for brands, agencies, and affiliate publishers, as well as open the door for future performance marketing innovations."
Cohn comes to MediaTrust with more than 20 years of leadership experience, building brands and businesses for start-ups and large established companies. Prior to launching Bardon Advisors, Cohn was President and CEO of Vendare Media, an Idealab & venture-backed Internet advertising and media firm. From 2000 to 2006, he led Vendare Media from a pre-revenue, fledgling Internet start-up into a $120mm a year diversified marketing firm with an emphasis on lead generation and other forms of performance- based marketing. Vendare Media merged with Net Blue (re-named Conexxus, which recently merged with Azoogle / Epic Advertising.)
"MediaTrust is paving the way for the future of online advertising, by setting the standard for quality and trust as the leading digital performance marketing platform," said Cohn. "I'm thrilled to be joining such a forward-thinking team and look forward to working to deliver the best possible performance and technology to our advertiser and publisher partners."
Bardon Advisors' office in Los Angeles and New York will be merged with MediaTrust's existing facilities in those markets, providing a greater presence in those two key media and advertising locations.
MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company's proprietary pay-for-results platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. Combined with the newly acquired Bardon CPC advertising solutions, the MediaTrust digital marketing platform will enable advertisers to setup, track, manage and maximize value from all models of performance-based campaigns, all via a single login.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc. Magazine and the number one performance marketing network on mThink's online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.
For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
Sunday, April 18, 2010
SpringWise Ideas Blog Of Entrepreneurial Ideas from Around the World
Ideas Can Come From Anywhere on SpringWise.com
I am always looking for inspiration or content that can help spark ideas for innovation. I came across SpringWise.com. A great blog to follow that crowd sources entrepreneurial ideas from around the world from 8,000 trends spotters around the world. They cover many categories of business and reading this is like getting brain food for the entrepreneurial spirit. You can also submit tip ideas for the newest idea.
Highly recommend getting the RSS feed and you can also follow the SpringWise Twitter
I am always looking for inspiration or content that can help spark ideas for innovation. I came across SpringWise.com. A great blog to follow that crowd sources entrepreneurial ideas from around the world from 8,000 trends spotters around the world. They cover many categories of business and reading this is like getting brain food for the entrepreneurial spirit. You can also submit tip ideas for the newest idea.
What is Springwise?
Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. We ferociously track more than 400 global offline and online business resources, as well as taking to the streets, cameras at hand.
To ensure true ‘glocal’ coverage, the central office is in close contact with more than 8,000 Springspotters in over 70 countries worldwide. Springwise's weekly newsletter, to which you can subscribe for free, is sent to more than 100,000 business professionals in more than 120 countries.
Springwise is the first company to compile and send out a newsletter like this on a global scale, making optimal use of an ever more networked world. Established in spring of 2002, Springwise is headquartered in Amsterdam, The Netherlands.
Who is it for?
Springwise is required brain food for entrepreneurial minds! Whether you're a budding entrepreneur, head of a start-up, management consultant, marketing manager, consumer insights expert, trend watcher, journalist, private investor, business development director, or venture capitalist, Springwise will instantly inspire you by getting the world's most promising new business ideas and young ventures right in front of you.
Highly recommend getting the RSS feed and you can also follow the SpringWise Twitter
Monday, April 05, 2010
MediaTrust Platform Capabilities Elevator Pitch
The MediaTrust Platform Capabilities:
Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings
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