Relevantly Speaking - Adtech Interview with Kenzei CEO

The first edition of our Relevantly Speaking podcast show from ad:tech New York.  The first piece we want to show you is an interview with Mike Stocker, CEO of Kenzei. Mike talks about the current state of email marketing as well as the unique way that Kenzei prices their offerings.

Kenzei is a performance marketing CRM platform and services business that enables advertisers & marketers to mail relevant, engaging email to their customers. Kenzei offers four email services that help companies monetize their visitors. Advertisers only pay for results when a leads or sale occurs.
The four services on the Kenzei platform services include:

1. ConversionMail : uses multi-step pages for a sign up or purchase process and has the concept of an abandoned visitor. Implemented for Lead-Generation clients with a 2 or 3 step form as well as Continuity Marketers with a 2 or 3 step form. ConversionMail increases ROI by recapturing drop off traffic and abandoned forms & shopping carts.
   
2. ConversionMailRemarketingMail : for any Advertiser that collects data. This service allows the Advertiser to monetize their collected data by sending upsell and cross-sell offers to their data. RemarketingMail is different from standard list management in that it mails the Advertiser’s own in house offers to the data.
   
3. ConversionMailLifetimeValueMail : for any Advertiser that wants to extend their relationship with the consumer via relevant follow up messages including newsletters, helpful advice emails, offers of discounts to come back and shop.
   
4. ConversionMailMailConfirm : for any Advertiser launching a new product who needs to gauge the quality of traffic quickly by emailing customers to ensure that they are valid customers of high quality.
   
   
   
    We are big fans and have had great success with the Kenzei system with our advertisers.