Google Pushes Forward With CPA Online Ad Model - MarketingVOX
Google Pushes Forward With CPA Online Ad Model
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Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily reports. Now early adopters are reporting that the model, which would apply to both search and display, brings in greater revenues than the pay per-click format.
Indeed, an alternative to the widely used pay per-click model - the dominant ad model on Google - could convince some advertisers to spend more money on Google ads, says Leah Woolford, COE of U.S. Destination Marketing. (via Investor’s Business Daily). "Google is getting aggressive because … (advertisers) have an appetite and are willing to try new models," she said.
Performics, a unit of DoubleClick, is leading the cost per action initiative.
SoJones, an online fashion magazine has been testing Google's per-action ad program, according to another article in Investor's Business Daily. The site makes four to five times more revenue with CPA compared with CPC, reports Jenise Henrikson, chief executive of Henrikson Media, in the article. "This is due to our quality traffic and high level of engagement with our users."
Bigger Adoption
The program is still in beta form but it does provide hope to those in the industry that would like to see a wider array of ad choices, writes the Domains. "Most in the domain industry [would like to] see a huge growth over the next years from PPC to CPA and the fact that the world’s biggest seller of PPC ads is actively testing the new model can only mean changes ahead for Domain Owners parking their domains."
Saturday, November 27, 2010
Thursday, November 11, 2010
Connecting Quality Impression to Performance "MASS Marketing to ME Marketing
Check out this SlideShare Presentation:
Saturday, November 06, 2010
How To Build a Display Campaign With Ad Desk | General Internet | Howcast.com
http://advertising.com/advertiser/ad-desk
https://addesk.advertising.com/?referralcode=1100
Sunday, October 24, 2010
gWallet Founder Launches New Data-Focused Ad Platform RadiumOne
gWallet Founder Launches New Data-Focused Ad Platform RadiumOne
Serial entrepreneur and gWallet
founder Gurbaksh Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007. At the time, Chahal’s company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal’s non-compete contract with Yahoo just ended last week, and he’s getting back into the online ad business. Today, he’s launching RadiumOne, an online ad network that aims to combine social and intent data to serve ads.
Serial entrepreneur and gWallet
founder Gurbaksh Chahal sold his ad network BlueLithium to Yahoo for $300 million in 2007. At the time, Chahal’s company was the fifth largest ad network in the United States and the second largest in the United Kingdom. Chahal’s non-compete contract with Yahoo just ended last week, and he’s getting back into the online ad business. Today, he’s launching RadiumOne, an online ad network that aims to combine social and intent data to serve ads. RadiumOne mines social data and use this information to identify relevant consumers for brands. Through what Chahal calls “social retargeting,” RadiumOne analyzes how users interact with one another on social networks to find the consumers that identify with a brand’s current customer base, and then serves advertisements to this audience.
Of course, RadiumOne gets this data directly from social networks (although not from Facebook), which sell anonymous user behavior data to advertisers, its own gWallet offer platform, blogging platforms, microblogging platforms (i.e. Twitter), URL shorteners, photosharing websites and other applications.
Wednesday, October 13, 2010
Social media measurement: defining the metrics to quantify ROI | Econsultancy
Social media measurement: defining the metrics to quantify ROI | Econsultancy
So the key question here is how do you measure ROI for social media? Can this be associated with a monetary value?
So the key question here is how do you measure ROI for social media? Can this be associated with a monetary value?
Monday, October 11, 2010
Saturday, October 09, 2010
Wednesday, October 06, 2010
In its quest for links, Google promotes its URL shortener | Econsultancy
In its quest for links, Google promotes its URL shortener | Econsultancy
Google may be the most dominant search engine in many parts of the world, but that doesn't mean that it doesn't have its work cut out for it in meeting future challenges.
One of those challenges: tapping into all the links that are being shared on services like Facebook and Twitter. After all, the links sharing that takes place on these services represents a potentially valuable 'signal' that Google can factor into its algorithm.
That's the real reason, for instance, why Google's Marissa Mayer is disappointed about all that content Facebook has "locked in": Google can't easily spider it, put context around it and build a stronger search experience with it.
So what can Google do? With Twitter, it inked a data deal giving it access to Twitter's firehose. But realistically it needs more than that. So it's now pushing URL shortener, goo.gl, a bit harder. The obvious goal: build a stronger presence in the URL shortening market, which has largely been built on the back of growing amount of content sharing taking place on Twitter and Facebook.
goo.gl, of course, isn't new. It was launched nearly a year ago but Google never really put it in position to compete with other URL shorteners like bit.ly. Instead, it integrated goo.gl into other Google products. Yesterday, however, Google launched a real website for goo.gl, where anyone with a link can now shorten it to a very Googley goo.gl URL.
Feature-wise, goo.gl is a lot like other URL shorteners. There are analytics features, and Google has an API for developers. If you have a Google account, Google will keep track of all the links you've shortened for easy access to analytics data. In short (no pun intended), goo.gl looks a lot like bit.ly, which apparently hasn't gone unnoticed by bit.ly CEO John Borthwick. But goo.gl does have one advantage over its smaller but better established competitor: it may be more reliable. As we previously covered, web monitoring company WatchMouse saw 100% uptime for goo.gl when it conducted a study of URL shortening services.
But will that be enough? Probably not. Twitter and Facebook still have direct access to links shared by their users, and established players like bit.ly have branding. As such, Google will its work cut out for it if it hopes to make goo.gl a go-to URL shortener.
Thursday, September 30, 2010
Tuesday, September 28, 2010
How to use #NewTwitter - iMediaConnection.com
iMedia catches up with Twitter's Shiva Rajaraman at ad:tech London, where he discusses the crucial dos and don'ts when using the revamped microblogging site for your business.
Monday, September 20, 2010
The Tiny URL is the New Cookie
Very good and insightful post on how important smart links are in the future of digital media. They are the gateways to relevance and will be the new cookies .
Very relevant to the ityb.it project thats about to launch.
Very relevant to the ityb.it project thats about to launch.
Wednesday, September 15, 2010
Wednesday, September 01, 2010
Relevantly Speaking | Scott Stratten on Why Relationships are Essential ...
Scott Stratten the President of UnMarketing is ranked as one of the top influencers in the world on Twitter, and an expert in Viral, Social and Authentic marketing which he calls UN-Marketing. Scott’s philosophy is simple: Stop marketing. Start engaging. It’s a simple credo, yet so many businesses don’t get it.
It’s all about positioning yourself as a trusted expert in front of target market, so when they have the need, they choose you, That’s UN-Marketing.
Scott talks about how businesses should be built on relationships and listening to customers, instead of trying to constantly sell.
Friday, August 27, 2010
Affiliate Summit Social Media Content Panel with Amy Vernon #ASE10
Check out this SlideShare Presentation: Amy is a very good presenter who helps connect the dots in a practical and meaningful way... content is king in social as is POV and voice. great presentation
Affiliatesummit
View more presentations from Amy Vernon.
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