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Sunday, November 16, 2008
Tagaroo » Make blogging better!
ClearForest SWS
A brief note to introduce the beta of ClearForest Semantic Web Services (SWS-1).
The first question on everyone’s mind should be - “what the heck is a semantic web service?”. In this post we’ll try to at least start the discussion on what we mean by SWS.
The semantic web is an admirable goal. When it becomes real the web will be transformed from a mass of unstructured stuff into an amazing knowledge repository. Moving far beyond the hypertext library that is the current web - we will have programmatic access to a repository of information that dwarfs anything we can imagine today. But, there’s one catch: it’s not here yet and won’t be for a long long time.
We hate waiting. We know that there is an amazing amount of information out there that is begging to be retrieved, combined, enhanced and generally made use of. The problem is that the vast majority of that information is trapped inside text. Not structured text. Not clean text. Not standardized text. Not gramatically proper text. Just your normal messy everyday text. It’s trapped - and we aim to free it.
Over the last decade ClearForest has developed an amazing suite of natural language processing tools. Big organizations like financial publishers, banks and manufacturers use that technology to extract meaning from text. It works and it works well - but we want to see what can happen when those capabilities are translated to the web world.
ClearForest Gnosis :: Firefox Add-ons
by Gnosis ClearForest
Smarter browsing and in-depth research with ClearForest Gnosis, leveraging the Open Calais Semantic infrastructure...
Long Description
ClearForest Gnosis is the cutting edge of real time semantic processing for the web. By evaluating the pages you read – as you read them – Gnosis immediately locates key information such as people, organizations, companies, products and geographies hidden within the text.
By simply hovering over any of the identified topics, you can immediately locate relevant news, blog entries, maps, company information and Wikipedia entries.
After you install Gnosis and restart Firefox simply navigate to any site that you are interested in – one of the news sites listed below is a great place to start. Right click and select “ClearForest Gnosis” or click on the Gnosis button in the toolbar. After 1-2 seconds your page has been processed and you’re ready to explore!
Currently, Gnosis automatically processes pages from CNN, Google Finance, Wikipedia, Forbes, the International Herald Tribune, the Los Angeles Times, MSNBC, the New York Times, the Wall Street Journal, USA Today, the Washington Post, Yahoo News, BBC News and Wikipedia. If you want Gnosis results on any other page – just click the button.
For power users the Gnosis Sidebar provides a constantly updated view of the key information Gnosis has located for you.
Privacy:
Gnosis does not retain any information on the content you submit for processing - including the address of the website submitted. We do maintain normal web server logs including the date and time of the transaction, the length of the content submitted and the submitting IP address.
Visit our Gnosis homepage at gnosis.clearforest.com or drop us a note with feedback and comments to clearforestgnosis@gmail.com.
Saturday, November 15, 2008
Facebook Leverages Engagement to Drive Organic Ad Impressions - MarketingVOX
Engagement opens doors
Facebook has released 'engagement ads,' an ad format that uses social networking to squeeze word-of-mouth-style impressions out of marketing messages. The service has been in private beta since August.
Ads typically appear on the right-hand side of the user's Facebook dashboard, prompting them to take some sort of action: comment on a movie trailer, for example, or RSVP for the season finale of a TV show, reports The Wall Street Journal. If a person takes action (writes a comment, RSVPs, becomes a 'fan' of the sponsor), their response — and the accompanying ad message — is broadcast to everyone connected to that user:
become-a-fan-honda.jpg
At ad:tech New York last week, Facebook's Chris Pan explained the company's ad model revolves around a single premise: that marketing messages are more effective when they come from friends. Other ways Facebook encourages users to disseminate ad messages include providing sponsored virtual gifts, like 'free' Ben & Jerry's ice cream cone icons on election day, Pan said.
'What we're trying to build is a platform where users can easily interact with the brand,' Pan stated on a panel about advertising in web ap"
Thursday, November 13, 2008
Juicing Your SEO
read more | digg story
Juicing Your SEO
read more | digg story
The Tradeshow Jungle - Was Your Territory Marked?
read more | digg story
Tuesday, November 11, 2008
Facebook Tries to Woo Marketers - WSJ.com
Despite its surging Internet audience, Facebook Inc. has yet to prove it can wring steady revenue out of advertisers. Now it's trying a new tactic to woo Madison Avenue.
The Palo Alto, Calif., company is rolling out a new ad format called "engagement ads" that further blurs the line between marketing and social networking.
The new ads appear on the main screen when a person first logs in to Facebook. They prompt a user to do something within the ad, such as comment on a movie trailer or RSVP for the season finale of a TV show.
If the user completes the action, such as adding Bravo TV's "Project Runway" show to a personal list of events, Facebook tries to get Bravo's ad in front of more eyeballs by sharing a notice about what the user has done with their friends.
Facebook has a lot to prove with the new ad format, which it began quietly testing in August and started making available to all advertisers this month. The company says 70 of the U.S.'s 100 largest advertisers have advertised on its site since 2007. But its share of total number of U.S. online display ad views was just 1.1%, according to market research firm comScore Inc., in its most recent report in June.
News Corp.'s Fox Interactive Media Unit, which includes rival MySpace.com, is the market leader with 15.9% of display-ad spending, according to comScore. News Corp. also owns Dow Jones & Co., publisher of The Wall Street Journal.
"I haven't heard of anyone purchasing something off an ad on Facebook," says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties, which resells timeshares and spends thousands of dollars a month on search ads but avoids social-networking sites. "I wouldn't think any of my marketing dollars would be spent advantageously there."
Facebook's new push also comes as economic turbulence hits the online ad market. U.S. online advertising growth is expected to decelerate from 17% in 2008 to 14.5% next year, according to the Interactive Advertising Bureau, an internet-advertiser trade group.
Advertising on social-networking sites appears particularly vulnerable, analysts say, because advertisers are still searching for the right ways to measure the effectiveness of ads on those sites.
Advertisers say that buying ads on Facebook and MySpace generally costs far less than buying premium ads on media properties such as Yahoo Inc. or Time Warner Inc.'s AOL, although prices vary widely based on the type of ads and the target audience. Facebook charges more for the engagement ads than other display ads on its site.
The new ads won't appeal to all Facebook users. Heather Watson, 32, who lives in Nashville, Tenn., recently saw the engagement ad for "Project Runway." Ms. Watson says such ads "detract from the [Facebook] experience," and she clicked the "not attending" option to wipe the Bravo ad from her view.
Mark Zuckerberg
In public appearances, Facebook's 24-year-old Chief Executive Mark Zuckerberg insists that his company remains more focused on expanding its user base than its revenues. The right business model for the site will emerge over time, he has said.
This year, Facebook's revenue is expected to more than double to between $300 million and $350 million, say people familiar with the matter. But the company has mounting costs. At an industry conference last week, Mr. Zuckerberg said the company didn't need to raise more money and wasn't planning on going public for a few years.
Still, Facebook has intensified its campaign to curry favor with Madison Avenue. It has hired top ad sales executives from companies including Yahoo and periodically hosts teams of senior ad executives at its graffiti-clad offices. It has also sent squads into online-ad agencies, such as Starcom MediaVest Group, to pitch products and generate awareness about its free research tools.
Ads systems are built over time through continual tweaking, says Facebook's Chief Operating Officer Sheryl Sandberg. She says Facebook's existing ad offerings are working well but "undersell Facebook's broader opportunity."
Facebook has tried many ad efforts in the past, starting with basic "fliers," the low-budget graphical ads users could buy to promote things like events. The company began building its own internal sales force in 2005, and in 2006 struck a deal to display banner ads sold by Microsoft Corp. It also added products like "social ads" in which Facebook shared a user's action with others on the site.
But many marketers stayed away, concerned advertising alongside user-generated content might tarnish their brands and that the site appealed only to college students. As Facebook has widened its audience, it has run into another problem: users weren't clicking on ads when they browsed each other's profiles. Jeremiah Owyang, an analyst with Forrester Research, estimates the rate at which users click on Facebook's display ads is less than 1%. Mr. Owyang also describes Facebook's array of ad offerings as "confusing."
More recently, Facebook has seen some traction with an ad service for smaller advertisers that generally spend the bulk of their budgets on search-engine ads. The service allows users to buy targeted banner ads through a Web site. Facebook says tens of thousands of advertisers are using the system every month.
Online advertising agency G5 Search Marketing Inc. has used the system to buy ads for clients such as a California-based local storage company. The storage company in May found it ended up getting more visitors per dollar spent on Facebook than Google, says Dan Hobin, CEO of G5.
But he adds that only a handful of clients have tried Facebook, in part because Facebook offers to reach specific groups that are far smaller than the size of the audience his clients want to reach.
Saturday, November 08, 2008
Usability Post » Categories vs Tags
Content focused sites like blogs and online magazines have various ways to organize and sort their content. Sorting articles by date and by author is usually done automatically by the content management system. There are two concepts which can be used on top of that to organize your site’s content: categories and tags. While you can use both of them at the same time, it’s probably too much bother — so which one should you use and why? Let’s examine each one in turn.
Categories
Categories are like folders — they’re collections of things related to one theme or topic. This actually isn’t strictly true because in the digital world you can attach more than one category to your content, but the function is the same — to categorize.
The main advantage of categories is that there is a set amount of them — and if you want to utilize them properly then there shouldn’t be too many either. This lets people scan through the list quickly to choose the topic they wish to browse. Categories give your content structure and an easy browsing experience.
The downside of categories falls on the publisher. Firstly, you have to decide on the list of categories you want to use. This is usually harder than it sounds because you need to make sure there aren’t any categories which would have too many or too few posts in them. There is no point making a category if all your posts are included in it or if there is just one post. And secondly, whenever publishing new content, you need to decide which category to put it in. This isn’t too hard if you keep your category list short and assign multiple categories to content, but it still requires a little effort.
Tags
Tags are the digital equivalent of real tags — little labels you attach to things. Tags have an advantage over categories in that they aren’t pre-set. When you attach tags you write them in manually and have the freedom to write whatever you want. If a tag doesn’t exist already, it will once you’ve hit publish. There is no need to worry about finding an existing category to fit the post into — you just write the labels you feel best represent the content.
The downside of tags is in the browsing experience. One of the most popular ways to browse by tags is using something called a “tag cloud”. A tag cloud is a big block of tags listed one after another, with each tag link having its own size depending on how many items are tagged with it.
Tag clouds are great for showing what sort of entries are posted the most on the site, but browsing by tags is difficult because there are usually just too many of them. The other problem is that they’re unbalanced — there may be only entry attached to a particular tag, or there may be thousands.
OK… so which one do I use?
The answer is… it depends. It depends on what type of content you have and how your search works.
If you’ve got a site like YouTube or Flickr where users submit their own content and you have thousands or millions of submissions then categories won’t be as useful as tags because there may be thousands of entries to each category. This makes browsing very difficult and in most cases impossible. Each tag may also contain thousands of entries, but there will be many more tags with a much more focused yield of results; and using combinations of tags will also greatly narrow the number of results your visitors have to browse through.
If your site-wide search uses tags when looking through records then tags can and will add a clear benefit. If your search is something very simple, like an external Google search which simply filters results by your site address, then tags may not be as useful because they won’t be used to find the results.
I don’t think that for blogs tagging makes much sense. Sure, it may be easier to tag things, but the browsing experience isn’t that great. Sometimes you will have just one post attached to a tag — what use is that? People will generally want to find posts on a particular theme, and that’s the primary function of categories. What’s more, you’re not limited to using just one category — attach a couple if you feel the post is relevant to both.
This is just my take on tags and categories, I’m sure some of you may disagree. I’m very interested to hear whether you use tags or categories on your blogs (or both?) and why do you prefer one over the other — please do post your thoughts in the comments below.
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Using Light, Color and Contrast Effectively in UI Design
User interface (UI) design is both an art and a science. Artistic talent comes in handy when coming up with an attractive style and aesthetic, but at the core of UI design lies logic and method.
Very basic things like light, color and contrast are often overlooked, which can negatively affect the UI by misdirecting user’s attention and not providing enough focus on the things that matter. Here’s a quick overview of how to use each of these elements effectively.
1. Light — create depth using light and shadow.
Light can be used to create depth. Lighter shades appear closer to us and darker shades further away. This isn’t strictly how light works, but since the user interface lives in a very basic environment of a computer display, there’s not a lot we have to work with.
Think of a button. When a button is pressed, most designers tend to make it darker. Why? The reason is simple — we imagine the button as a 3D object. When this object is pressed, we assume it goes further away from us. We may also assume it goes into an opening on the surface of the “device”, and thus is now covered somewhat from a light source.
Using this basic idea we can build the UI metaphor by basing it on 3D objects with depth. Color things you want to appear to be sticking out lighter. Color things that are carved inwards darker. This doesn’t apply to every aesthetic style, but generic things like OS interfaces tend to follow this principle — especially when depicting real world objects like buttons and switches.
2. Color — use heat to manage focus.
Colors don’t all behave the same way. There are those that are considered cold — blue and green shades — and there are those that are warm — red and yellow. Warmer colors expand when placed next to colder colors, they literally spill out and take dominance. Here’s an example:
Take a look at the square on the right with the blue and the yellow color segmens. The yellow is warmer and brighter and so it takes prominence on the image.
What about the red and the green? This one is trickier, but the warmer red is taking control here. The colder green contracts inwards, letting the red move forward.
This is very similar to point 1 — warmer colors are brighter. Not only that, they also appear closer to us. Use warmer colors for elements you want to pop out and get noticed. Colors like red are especially good for this purpose, and it’s no surprise that pretty much all the US presidential candidates’ websites had the donation button in bright red.
3. Contrast — attract attention with higher contrast
Higher contrast items stand out — they catch your eye. Look at the following example of a content window with some text, and a button. Here we’re using both, brightness levels and contrast, to manage the user’s attention and focus.
In the first instance, the text is on a darker background, while the button is on a lighter surface than the rest of the pane. The button has the highest contrast between its black text and the light grey surface it sits on. It’s also the lightest element on the surface — it pops out.
On the right I’ve flipped the shades. Here the text pops out because it sits on a lighter background and has a high contrast between the text and the background. The button now fades away.
Use contrast to manage user’s attention. You don’t necessarily need to make buttons lighter (that will depend on your design style and theme), but you do need to make them stand out enough so that they’re not overlooked. Decrease contrast for less important areas of your UI to make them take a back seat.
Example: The OS X interface
Let’s see a real world example of these principles from a well known usability expert — Apple. This is the interface for the OS X operating system’s control panel for the Mac:
You can see contrast and 3D metaphors at work here. Buttons are light and high contrast, while becoming darker when pressed. Certain content areas are bevelled inwards to group together various items and because they’re less hierarchically important. It looks good and it’s very usable.
Think through your UI design process logically. Are you trying to depict a real life object like a button or a switch? Use shadow and light to create depth and 3D feel appropriately.
Do you need to manage user’s focus, for example give prominence to the welcome message or a notice on your site? Color that box in a warm color like yellow. Ensure that all the important controls have enough contrast to stand out so they’re not overlooked.
I hope you found this useful — please don’t hesitate to post any thoughts or resources in the comments below.
Friday, November 07, 2008
Thursday, November 06, 2008
GREATER MEDIA CHAIRMAN PETER SMYTH AND THE BORDES FAMILY NAMED RECIPIENTS OF THE 2009 GOLDEN MIKE AWARD MONDAY, FEBRUARY 23, 2009 GALA AT THE WALDORF
Co-founded in 1956 by Peter A. Bordes, Greater Media is considered one of the premiere family-owned broadcasting companies in the United States. It is the parent company of 23 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. In addition, Greater Media owns a group of weekly newspapers in central New Jersey, and several telecommunications towers throughout the United States.
Golden Mike honors will be presented to members of the Bordes family and Smyth, who joined Greater Media in 1986 as General Manager of WMJX-FM in Boston, and was appointed Vice President/General Manager the following year. He was subsequently promoted to the positions of Senior Vice President/Regional General Manager, Group Vice President of Radio, and Chief Operating Officer.
In October 2000, Smyth was named President and Chief Operating Officer, and in March 2002, was promoted to Greater Media's President and Chief Executive Officer. He was named Chairman of the Board in October 2008.
"It is an honor and privilege to recognize such an outstanding broadcasting family for their tireless commitment and dedication to the radio industry," said Lombardo. "Peter Smyth and the Bordes family are shining examples of what makes radio such a great medium to be a part of."
The Broadcasters Foundation of America is national public charity that provides financial assistance for radio and television broadcasters who are in acute need.
Persons wishing to attend the Golden Mike Award should contact Gordon Hastings at ghhMANAGEMENT, telephone 203-862-8577, 203-661-1476 or gordon@gordonhastings.com. Tickets and tables may also be purchased at www.broadcastersfoundation.org
Saturday, November 01, 2008
Friday, October 31, 2008
PubCon Search Marketing Conferences 2008
Peter Adams
President
Matchpoint
Tony Adam
SEO Manager
Yahoo
Joe Agliozzo
CEO
BetterPPC
Rainer Ahlfors
VP of Engineering
Wildcat Software
Glenn Alsup
President
Viewmark
Jeremiah Andrick
Program Manager, Live Search Webmaster Center
Microsoft
Paul Apodaca
Director, Program Management
Yahoo! Search Marketing
Elisabeth Archambault
Freelance Affiliate Marketer
Wedding-Resources
John Ardis
Vice President of Corporate Strategy
ValueClick, Inc.
Amy Armitage
Director of Business Development
Lunarpages Web Hosting
George Aspland
Founder & President
eVision, LLC
William Atchison
Founder
Crawl Wall
Andy Atkins-Krueger
Managing Director
Web Certain Europe Ltd
David Averill
General Manager, ContentLogic
InfoSearch Media
Brian Axe
Product Management"
MediaTrust Company Profile
MediaTrust is an ecosystem of digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and advertising technology with human service and expertise. MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; Data Management and Search & Social Media Optimization services and the MediaTrust Integrated Solutions Group (ISG). The ISG is made up of media specialists that analyze client needs and build customized performance-based campaigns that optimize results for advertisers, agencies and publishers.
Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.
The company is based in New York City and also has offices in Santa Barbara and Toronto."
Products
| Advaliant performance marketing affiliate network |
| GoGoPayday |
| SmartChoices |
| bookQube social network site |
Traffic Analytics
Compete
Thursday, October 30, 2008
33 Reviews of the Best Affiliate Marketing Forums
33 Reviews of the Best Affiliate Marketing Forums
By Tim Scheer posted 9/29/2008
- 5 Star Affiliates
Alexa: 134,671 | Compete: 22,639 | Members: 7,000+ | PR: 4
5 Star Affiliates is one of the best all around sources for affiliate marketing information and networking. Linda Bouquet, the owner of the site, does a great job of providing free resources for anyone interested in affiliate marketing. They specialize in helping new affiliate marketers get started and pointed in the right direction. The forum is pretty active and all topics revolve around the affiliate marketing world. The moderators are also very quick to help and answer questions. There is also a thread for affiliate managers to post their affiliate program for feedback and review! - Affiliate Forum
Alexa: 249,190 | Compete: 452,526 | Members: 2,000+ | PR: 4
Affiliate Forum seems to sometimes be un-moderated with the amount of "spam" posts that are posted daily, but always has a few hundred active users online at any given time. Posts can at times receive a lot of views, but responses are few and far between. The fact that the domain is "AffiliateForum.com" guarantees them a certain amount of affiliate traffic, so even though there is a lot of spam, it's one not to ignore. A thread for website reviews is also available here. - Search Engine Watch
Alexa: 19,877 | Compete: 3,357 | Members: 15,000+ | PR: 7
Search Engine Watch Forums is a very popular forum for SEO and affiliate marketing topics. The more active in the community you are, the more boards and threads that you have access to post to. They have a small section dedicated to affiliate marketing but still gets a lot of traffic and attention. - Affiliates 4u
Alexa: 74,834 | Compete: 73,596 | Members: 26,000+ | PR: 4
Affiliates 4u is a great forum with a lot of activity. Based out of the UK, they focus on UK affiliate programs, but also has a section for all other countries as well. The general affiliate marketing threads are universal, but they focus on talking about affiliate programs that are most successful in the UK. This forum is very active, with 1,000 users online at any given time. - Affiliate Link
Alexa: 589,606 | Compete: 948,353 | Members: 500+ | PR: 1
Affiliate Link is much smaller and less active than most of the affiliate forums out there. There is enough activity to get some results from joining the community, but would not spend as much time as the rest of them. You will at most see 20 or 30 active users online. With only 575 total members, there are better places to spend time. - Affiliate Helper
Alexa: 123,493 | Compete: 123,863 | Members: 1,000+ | PR: 2
Affiliate Helper is a small forum with about a dozen threads pertaining to affiliate marketing, building a website, and general "making money online" ideas. This is more active than Affiliate Link, but seems to be fading fast. - Revenue Source
Alexa: 121,162 | Compete: 218,551 | Members: 21,000+ | PR: 5
Revenue Source covers topics ranging from affiliate marketing, reseller programs and also site design and development threads. They give affiliate managers the option to list their affiliate program for a review although it must be approved by a moderator before posting, you can get decent traffic from here. - DNForum
Alexa: 19,046 | Compete: 13,545 | Members: 60,000+ | PR: 5
The DNForum is one of the more popular forums for all online marketing techniques and ideas. Thread Categories range from Domains, Content Development and Affiliate Marketing. They have free forums, and also upgrades are available to be able to post in the "Platinum" or "Gold" members only threads. These threads usually allow you to advertise a product or service or help wanted types of categories. All around a good resource and a very active forum. - Associate Programs
Alexa: 53,810 | Compete: 17,447 | Members: 18,000+ | PR: 6
Associate Programs is another good resource with very helpful moderators. Allan Gardyne runs this website and personally answers many questions asked on the forums by new affiliates. They focus on providing information and resources for new affiliates, while providing a thread for website reviews and other general online marketing strategies. It doesn't have the most members but members are high quality. - Affiliates Directory
Alexa: 101,479 | Compete: 161,811 | Members: 3,000+ | PR: 5
The Affiliates Directory is a small forum that is attached to an actual directory of affiliate programs. You can create an account to list your affiliate marketing program in their directory. The forum is not very active, but good to get link exposure if you make a few posts with your affiliate link. - WebProWorld
Alexa: 81,225 | Compete: 23,686 | Members: 66,000+ | PR: 6
WebProWord covers a wide range of topics. The biggest topics here are in the Search Engine talk and webmaster tools and programming tricks. They do have one affiliate marketing thread which is pretty popular. A good all around source. - Click Consultants
Alexa: 60,286 | Compete: 146,022 | Members: 2,500+ | PR: 3
Click Consultants is a very, simply clean forum that focuses primarily on affiliate marketing topics, and affiliate publisher information. Also has a "Learning Center" with affiliate resources available. - Conquer Your Niche
Alexa: 59,557 | Compete: 162,351 | Members: 40,000+ |PR: 3
Conquer Your Niche topics range from marking, traffic generation, to general marketing. They don't offer specific affiliate categories, but under general marketing is where you will find a lot of affiliates actively post here. - Webmaster Talk
Alexa: 38,048 | Compete: 14,852 | Members: 62,500+ | PR: 3
Webmaster Talk is a great forum that covers all of the main topics for webmasters and online marketers. They dedicate a lot of threads to programming and database questions. This is a very active forum, with usually 500 people online at any time. They are strict about spam, so be careful not to spam your links right away! This is a great forum to become an active member of the community in. - eWealth
Alexa: 51,433 | Compete: 106,636 | Members: n/a | PR: 4
eWealth focuses on the individual affiliate networks and clickbank offers. They have some threads that offer affiliate resources and also a place available for website design reviews and feedback. - ExperienceAdvertising Forums
Alexa: 143,008 | Compete: 131,090 | Members: 600+ | PR: 4
ExperienceAdvertising Forums is a small, basic forum that covers some general affiliate topics, SEO, and web design. There are only 8 categories available and a lot of the text on the site is red! - Forum for Webmasters
Alexa: 1,000,000+ | Compete: 131,090 | Members: 9,000+ | PR: 4
Forum for Webmasters is another small, simple forum that has 9 categories that relate to web design and web development. They offer a thread for website reviews, and two threads that relate to affiliate marketing, and making money online. Not a lot of activity, but worth a post or two. - More Niche
Alexa: 59,792 | Compete: 43,583 | Members: 29,500+ | PR: 4
The headline for their forum is simple: A meeting place for affiliates, merchants and the MoreNiche team. Honesty, transparency and effective communication between all parties. 4 Categories that keep it simple... General talk, affiliate talk, and link exchange requests. - SitePoint
Alexa: 3,011 | Compete: 2,615 | Members: 277,000+ | PR: 7
SitePoint is by far one of the most popular forums for affiliates or internet marketers. They cover all major topics that relate to programming, web design, affiliate marketing and other SEO. They also offer the Sitepoint Marketplace which you can purchase premium listings and other upgraded listings for premiere placement. With 277,377 members, becoming an active member of the sitepoint community will be great exposure for you long term, and a great place to network with others. - Warrior Forum
Alexa: 12,648 | Compete: 10,137 | Members: 93,000+ | PR: 4
Warrior Forum is also a very active site that focuses on general online marketing and discussions on making money online. They also offer programming and design support threads and other threads to network or share your products with others. Another great forum that will benefit you to become a spirited active member. - DigitalPoint
Alexa: 2,075 | Compete: 1,708 | Members: 200,000+ | PR: 7
DigitalPoint has been called the best and the worst of internet marketing forums. They have one of the most active forums with on average 2000-3000 active members online at any time. The threads they offer cover all of the major online marketing topics. This forum is hit with a lot of spam naturually because of the amount of people that are active here. Even with this fact, becoming active on DigitalPoint is sure to give you good exposure. - iWebTool Talk
Alexa: 21,182 | Compete: 8,658 | Members: 13,000+ | PR: 3
iWebTool primarily covers general webmaster and programming threads. They also offer a "marketplace" to buy and sell domains, or if you would like to post a service you are looking to purchase. They also offer a website review thread and some general online marketing threads that you will find active affiliate posts. - WickedFire
Alexa: 80,498 | Compete: 22,403 | Members: 29,000+ | PR: 4
WickedFire has a lot of great topics for internet marketing and making money online. They claim to be the "bad boys" of the internet forums because they consider themselves to be R rated. You must become a true active member of the community in order to post on this site, otherwise you will very quickly be flamed and banned from the site. They do not take spam lightly here. If you do get a foothold, you will find a lot of successful affiliate marketers to network with and you will gain a lot of exposure to links you might post here. - Affearners
Alexa: 20,7595 | Compete: 406,248 | Members: 1,500+ | PR: 3
Affearners is a semi active forum thats covers mainly affiliate marketing and affiliate networks. They have a few web design threads here but the focus is on the affiliate world. - X10Hosting
Alexa: 9,451 | Compete: 38,085 | Members: 147,000+ | PR: 3
X10Hosting primary topics revolve around website hosting and website design topics. They have a couple of general online marketing topics which you will find affiliate marketing threads. They offer a point system based on earning points by posting useful information and getting positive feedback from other members. One of the more active forums available for webhosting and webdesign, but you will still find affiliates here too! - DevShed Forums
Alexa: 6,154 | Compete: 6,648 | Members: 230,000+ | PR: 4
DevShed is a very active forum that has dozens of topics available. One of the most universal covering the widest range of internet topics. They have the most programming, database and networking threads. Webdesign and marketing are all covered here as well. With so many members, you are garunteed to find what you are looking for here. - Major Geeks
Alexa: 3,444 | Compete: 3,660 | Members: 147,000+ | PR: 5
Major Geeks is primarily a gaming and tech forum, but with so many members selective posts depending upon the type of exposure you are looking for can generate a good amount of traffic to your site. - The Switch Boards
Alexa: 125, 611 | Compete: 262,419 | Members: 3,000+ | PR: 4
A lot of general internet threads are available here, along with a "Critique my website" thread to help generate some more traffic and feedback. Small community, only worth a few posts. - ABestWeb
Alexa: 56,031 | Compete: 16,223 | Members: 47,000+ | PR: 5
ABestWeb has a majority of affiliate marketing threads, with a very active userbase. With 774,000 posts and an average of 2,500 users online at any time, this is another one of the top forums to become an active member of. They are also very strict about spamming and affiliate links, so make sure to be an active community member. - NetAffiliateTalk
Alexa: 919,287 | Compete: 950,368 | Members: 100+ | PR: 2
NetAffiliateTalk as of now only has 101 members. The few posts and threads that exisit now do recieve a high volume of views, but not many responses. This might be worth only a few minutes for an introduction post, or a website review post. - The V7 Network
Alexa: 45,884 | Compete: 13,934 | Members: 47,500+ | PR: 5
V7 focuses on online marketing, web development, and web design. With over 500 online on average at any time of day, this is a good, active solid community to become part of. They also offer a webmaster marketplace to offer seo or other web services to readers. - SEO Chat Forums
Alexa: 23,596 | Compete: 5,206 | Members: 47,000+ | PR: 4
Seo Chat covers all of the main online marketing and search engine optimization categories you need. This is a very active forum, with 400 people online on average at any time. Another good one to become active on. - Wealthy Affiliate Forum
Alexa: 38,946 | Compete: 31,505 | Members: n/a | PR: 4
Wealthy Affiliate Forum is part of the membership you can purchase to gain access to a large variety of benefits and affiliate resources. They garuntee to get you more exposure by becoming a member.
Wednesday, October 29, 2008
7 More Sites to Cut Your Startup Costs - GigaOM
Last month we offered bootstrapping founders a short index of cost-optimization sites to help cut expenses for things .
Last month we offered bootstrapping founders a short index of cost-optimization sites to help cut expenses for things like health insurance, web hosting, wireless plans and electric bills.
Many of you wrote in to offer your own recommendations, so this week we’re expanding the list with seven additional resources to help you cut costs associated with project management, conferencing, financial planning and accounting — plus, an entire search engine devoted to sourcing free applications for just about everything else, including: data backup, CRM, product price tracking, professional video editing and more.
As always, if you’ve discovered additional tools for cutting startups’ commodity costs, please share them in the comments section.
Many of you wrote in to offer your own recommendations, so this week we’re expanding the list with seven additional resources to help you cut costs associated with project management, conferencing, financial planning and accounting — plus, an entire search engine devoted to sourcing free applications for just about everything else, including: data backup, CRM, product price tracking, professional video editing and more.
As always, if you’ve discovered additional tools for cutting startups’ commodity costs, please share them in the comments section."
F|R Crib Sheet: 7 More Sites to Cut Your Startup Costs
Carleen Hawn, Saturday, August 9, 2008 at 9:00 AM PT Comments (13)
Last month we offered bootstrapping founders a short index of cost-optimization sites to help cut expenses for things like health insurance, web hosting, wireless plans and electric bills.
Many of you wrote in to offer your own recommendations, so this week we’re expanding the list with seven additional resources to help you cut costs associated with project management, conferencing, financial planning and accounting — plus, an entire search engine devoted to sourcing free applications for just about everything else, including: data backup, CRM, product price tracking, professional video editing and more.
As always, if you’ve discovered additional tools for cutting startups’ commodity costs, please share them in the comments section.
1. Financial Modeling
Even if you never plan to raise professional money, you need to know how to build and read financial and accounting models in order to run your business effectively — especially during a recession. FinancialModelingGuide.com offers free tutorials and Excel spreadsheets (available for download once you register) that you can use to round out the capital-investment and cash-flow models in your business plan and help you with ongoing operations accounting. You’ll likely find the template for the enterprise software company useful. The site claims an active community of some 4,000 finance professionals, entrepreneurs, and academics who can give you quick and unbiased feedback.
Also take the time to listen to this lecture, by Prof. Aswath Damodaran of New York University’s Stern School of Business, in which he explains the how to easily assess the beta risk (or market correlation, a.k.a. recession exposure) of your business. (Ever wonder what tobacco companies and Twitter have in common? A low beta!) Other valuation resources are here.
2. Web Hosting (Addenda)
Slicehost.com is a reader-recommended site for web hosting and applications development. It includes a community for seasoned developers to share their tips and war stories and a very long list of free tutorials for building e-books working in MySQL, Ubuntu, Debian, Capistrano, etc. (Reviews of the tutorials are positive.)
WebhostNinja.com is another reader-recommended site that aggregates hosting vendors so you price-compare and buy wisely. We especially like this site for its index of coupons for further discounts and this handy list of articles, such as “The 3 key numbers when buying Web Hosting.”
3. Credit Assistance
Interactive media and online advertising firm MediaTrust is behind SmarterChoices.com, which aims to help consumers and startup founders (some of whom are also, we presume, MediaTrust’s clients) with certain finance and credit pressures. The site already provides auto loans, cash advances and will help you repair your poor credit. Apparently health insurance, debt consolidation and auto refinance are on the way. The sites seem a bit predatory at first, but MediaTrust is an established company, and heck, it’s an ugly truth that such services will be needed in tough times.
Meet the UK Digital Nation - eMarketer
Does anyone go out to the pubs anymore?
Online life is thriving in the UK.
“And online behavior has become me more complex and sophisticated,” says Karin von Abrams, senior analyst at eMarketer and author of the new report, UK Internet Users and Usage Update. “UK residents increasingly use the Internet as a tool for social and political action, as well as e-mail, shopping, watching videos and keeping up with the latest news.”
eMarketer estimates that the number of Internet users in the UK reached 36.8 million in 2007, and will pass 38 million in 2008—equivalent to 62.6% of the entire population.
“With only one exception,” Ms. von Abrams says. “eMarketer estimates are higher than the available figures suggested by other research firms for 2007 and 2008.”
“The main reason for the discrepancy,” Ms. von Abrams, explains, “is that eMarketer is the only one that takes all ages and all access locations into account—and includes mobile Internet access.”
Though the mobile Web market has been slow to take off, the number of mobile UK Web users is increasingly significant and will play a stronger role in future years. According to Entertainment Media Research, less than 10% of adult Internet users in the UK were regularly"
Tuesday, October 28, 2008
Clearspring Takes Top Spot Among Widget Networks - MarketingVOX
'Your content. Everywhere'
Widget syndicator Clearspring Technologies is now the top widget network, bumping one-time leader Gigya, according to comScore's Widget Metrix.
In September, Clearspring served 254 million unique visitors worldwide, a 60% audience growth since August. In contrast, Gigya visitors fell from 174 million to 161 million from August to September.
Clearspring attributed its growth to its recent acquisition of AddThis, a bookmarking and content-sharing widget maker. It also inked partnerships with MetroLyrics and SnagFilms, adding to existing ones with KickApps, the Washington Post and the University of California, San Francisco.
Clearspring's service enables brands to disseminate their widgets across over 80 social networks, bookmarking services and blogs. In tandem with KickApps it launched a tracking service; and like rival Gigya, it launched an ad network to help content-sharing publishers monetize the platform.
Total US visitors in September numbered 101 million, a 43% gain from August. In June, Clearspring became the first widget network to win approval from the Audit Bureau of Circulations' Digital Technology initiative."
Online Ad Spend up 21% in UK; Could Overtake TV by '09
Internet ad spending in the UK grew to £1,682.5 million in the first half of 2008, a 21% year-over-year increase, according to the latest figures from the Internet Advertising Bureau (IAB-UK) in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Center (WARC), writes MarketingCharts.
The biannual internet advertising spend study found that the total advertising market was £8982.5 million, down 0.7% year-over-year, during the period from January to June 2008. The advertising market would have experienced a 4.6% decline without the internet’s growth.
In real terms, internet advertising added £348.2 million to its bottom line when compared with the same period in 2007. Online spending exceeded expectations to increase its market share by four points to 18.7%, only 0.6% behind total press display (19.3%) and 3% behind TV (21.7%).
The study suggests strong advertiser confidence in online media - including search, classifieds, rich media and video - at a time when TV, print, outdoor and radio, are experiencing declines.
Online formats surpassed expectations
- Paid search spending grew 28% year-over-year and was worth £981 million in the first half of 2008, with its market share marginally up to 58.3% of total online advertising (57.8% in first half of 2007).
- Total internet display advertising spending rose 16.3% year-over-year to £333.8 million. This was boosted by a 36.6% increase in spending on embedded formats such as banners, rich media and video. Internet display ads are still the only major display medium to be growing.
- The majority of online display ad spending is still via major portals and online publishers, but sales networks - representing thousands of smaller sites - have increased their volumes and account for 41% of all display expenditures. Sales houses and networks are growing the 'long tail' of internet advertising - smaller and niche websites - and offer advertisers a streamlined 'quick sell' for direct response campaigns.
Technology, finance and entertainment & media top categories
- In terms of revenues for specific sectors, technology is the top category with a 17.3% market share, followed by finance at 11.9%, entertainment & media at 10.7% and Recruitment at 9.9%.
- Classifieds grew by 30.2% year-on-year to £361.6 million as recruitment, property, automotive and small ads continued their migration to the internet from print classifieds, which declined 10% year-on-year.
Key growth drivers:
Advertising networks: The rapid rise of advertising networks as efficient, streamlined warehouses that sell display advertising to the internet's 'long tail' are opening up the internet to more advertisers.
Online audiences: The online population now reflects the demographic make-up of the UK as a whole, with a 52%/48% male/female split. 21% of internet users are 25 to 34 years and at the other end of the spectrum, the over-50s now represent 30% of total time spend online.
3G, wireless and inexpensive laptops: Wireless and laptops are no longer a luxury item or confined to business. Mobile network '3' sells more 3G dongles than mobile phones, T-Mobile offers a £10 per month 3G dongle, which coupled with a powerful inexpensive laptop, substitutes for a traditional broadband contract on a fixed-based PC. In Q1 2008, 6% of adults used mobile broadband and in the five months from February 2008, 511,000 mobile broadband connections were sold by the UK's five mobile network operators. 75% of those with access to mobile broadband use it at home, 18% do so at work and 27% while elsewhere/on the move.
Broadband as commodity: Faster, cheaper broadband, with deals as low as £4.50 per month from Virgin Media are attracting more people online. The proportion of homes taking broadband services grew to 58% by Q1 2008, a rise of six percentage points on a year earlier. By the end of 2007, 58% of UK households had a broadband connection, up from 52% a year previously and from 41% two years ago.
Catch-up TV: Launch of services such as BBC iPlayer and Channel 4’s 4oD are breaking the barrier between video entertainment and the internet as a communications or shopping tool. The Beijing Olympics was the tipping point for BBC iPlayer with a broader demographic profile using the online service. Consumers are responding to this increased supply. Some 27% of those age 15-24 claim to use the internet for watching TV programs in 2008, up by 17 percentage points in 12 months. 45% used it for watching video clips/webcasts, also up by 18 percentage points over the same period.
Social networking websites: Social media continues to have a large impact on the market, especially as an audience driver, the research said. In the first half of 2008 ad spending for this area was relatively low and coming off a small base, but is expected to grow steadily in the coming years. CPM values for user-generated content are lower in this sector and they are generally bought through networks. However, the premium channels such as MySpace Music and MySpace Film are sold at a higher CPM rate.
"Online is not immune from the economic downturn, but while other sectors see falls in expenditure the internet is still experiencing an incredible increase and is propping up the entire advertising market," said Guy Phillipson, CEO of the IAB UK. "The growth in internet advertising spend is beating all expectations as advertisers look to maximize their budgets, and take advantage of new display advertising formats such as video. They are also increasing their investment in paid-for search marketing because it delivers measurable returns on investment."
Digital Tactics for Reaching Young Adults - eMarketer
OCTOBER 28, 2008
Social network ads can seem intrusive.
Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design.
Mike Bloxham, research director at Ball State, noted in a statement that just because 18-to-34-year-olds like to spend time on social networks does not mean advertisers should try to reach them there.
Need data for presentations? eMarketer subscribers can download charts instantly — over 50,000 choices.
Learn About an eMarketer Subscription
“It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages,” Mr. Bloxham said."
Finding a Gold Mine in Digital Ditties - NYTimes.com
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Enlarge This Image
Nicholas Roberts for The New York Times
Joel Moss Levinson has won nearly a dozen sponsor contests for commercials.
Multimedia
My Water Cooler Loves to Dance All Night (YouTube.com)Video
My Water Cooler Loves to Dance All Night (YouTube.com)
Mr. Watermelon, Party Fruit (YouTube.com)Video
Mr. Watermelon, Party Fruit (YouTube.com)
Related
Joel Moss Levinson's YouTube Page (External link)
Among Mr. Levinson's entries were YouTube videos about how much he loved Israel, above, and his water cooler.
Mr. Levinson’s skill is turning out homemade corporate commercials — what advertisers call a form of “user-generated content.” Companies, frantic to connect with younger consumers, sponsor contests seeking these commercials to find new ways to advertise their products, often attracting hundreds of entries and lots of attention.
So far, Mr. Levinson, a college dropout with dozens of failed jobs on his résumé, has won 11 contests — earning more than $200,000 in money and prizes. His success has made him into the digital age version of Evelyn Ryan, the woman from Defiance, Ohio, who supported her fam"
One Easy Fix Could Cure Email Marketers' Impotence - MarketingVOX
As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts.
A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate — and a full 35% expect to profit.
Email is cheap, and in some ways is the perfect vehicle to precipitate online profit growth. Forrester analyst Julie M. Katz says it costs about $2 to send a thousand emails. Better yet, marketers get an average $45.06 ROI for every dollar spent on email campaigns, says the Direct Marketers Association (DMA).
And while intentions may be noble, consumers are wary. Cory Porter, a web shopper from Washington DC, confessed, 'I find them annoying.' He receives about seven email offers per day — nearly twice as many as two months ago, reports the Associated Press.
Given 'all the economic uncertainty,' Porter slashed"
HOT OFFERS: Work From Home / Make Money | Advaliant Blog
Listen up Advaliant Affiliates, we’ve got some really cool offers to tell you about in the Business Opportunity / Work from Home / Make Money space. If you do well with these, or have been waiting for the right opportunity to try them, this is gonna blow you away:
1. Government Funded Grants (#1933)
2. Earn Google Cash (#1934)
3. eBay Cash Flow System (#1935)
The minimum payout on these offers to publishers is $35 - $10 above market value. But wait, there’s more: For one week only from October 28th 9AM - November 4th 9AM, there is a 10% bonus on all traffic to each of the three offers!
We all know that the economy has left lots of people without jobs, or maybe their simply looking for extra income. These offers are very timely and could benefit lots of people. Put a little money in their pockets and yours!
Not an Advaliant Affiliate yet? Sign up today and start making some money!"
Seth's Blog: Leadership is now the strongest marketing strategy
Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set.
Today, of course, yelling doesn't work so well.
What works is leading. Leading a (relatively) small group of people. Taking them somewhere they'd like to go. Connecting them to one another.
I say relatively because there are few products that need everyone in order to succeed. A tiny sliver of the market is enough. Bill Niman used to run Niman Ranch, a cooperative raising meat for fancy restaurants and markets. That was already a sliver of the huge huge market for meat. He moved on to start BN, a 1000 acre farm raising goats for a subset of that subset. It's enough.
It's enough if the tribe you lead knows about you and cares about you and wants to follow you. It's enough if your leadership changes things, galvanizes the audience and puts the status quo under stress. And it's enough if the leadership you provide makes a difference.
Go down the list of online success stories. The big winners are organizations that give tribes of people a platform to connect.
Go down the list of fashion businesses or b"
Monday, October 27, 2008
HOT OFFER: Credit Report America | Advaliant Blog
If you read this blog, you know we don’t pimp offers very often. Don’t get me wrong, we have TONS of great stuff on the network, but we don’t want to clutter the blogosphere with offers you already know about. This offer just came online today. As the Agency of Record, we’re going to do everything we can to really blow this free credit report offer up.
First off, if you do well in the credit space, this offer is going to blow your mind. We’re offering a $35 minimum payout - $10 above market value! Additionally, this an “A+” advertiser, so you know the quality is there. In a nutshell, this offer converts as well as all the other credit offers, but pays like no other.
Check it out at: www.CreditReportAmerica.com and click on the “Become an Affiliate” link at the bottom of the page, or just head over to: www.advaliant.com to get started."
Free PPC Affiliate Tracking Software | Tracking202
What is Tracking202?
Tracking202 Inc., also commonly referred to as T202, is based in San Francisco, California and primarily a Pay-Per-Click (PPC) Affiliate Marketing Analytics company. T202 offers advanced features such as keyword cloaking, keyword tracking, spy view and much more. If you would like to learn more about the people behind this product and how to contact us personally, please visit our team page.
AdBuyer.com | Profitable online advertising made easy!
AdBuyer.com’s automated platform allows smaller advertisers to compete on even footing with the giants of online marketing across both search and display
Three unique and powerful features set our platform apart:
| • | Provides a centralized dashboard allowing marketers to quickly understand their online marketing ROI across media types and outlets |
• Reduces the barriers to entry in display advertising
| • | Is media type and publisher agnostic – we simply focus on improving your ROI wherever you are advertizing online |
Copywriting Packages
You Deserve Copywriting Solutions to Support Your Marketing Goals ~
PSSTTT...Want to know the secret of increased sales? Shhhh...
Copy is the DNA of your marketing materials. This bit of wisdom was shared with me by my mentor Lorrie Morgan-Ferrero and it's true. Imagine your marketing and promotional materials without words..."
Lemonade: e-commerce for everyone
For many of us, setting up a neighborhood lemonade stand was our introduction to entrepreneurship. It taught us life lessons in responsibility, self-reliance and hard work. In a similar way, lemonade inc. enables people to combine commerce and community in the digital neighborhood of their personal online space. We are proud to be on the forefront of Consumer Generated CommerceTM. Cost-free and easy to use, this is the next generation of the old-fashioned Lemonade Stand concept.
Good Web Content: The Definitive guide | SEO Services
Buzz for Your Business
Google Reader or Homepage Subscribe Add to My Yahoo! Add to Technorati Favorites!
Good Web Content: The Definitive Guide
Search Engine Optimization makes for great web content!
Search Engine Optimization makes for great web content!
We’re still seeing a great deal of heated discussion online about what makes for good web content so I thought the subject is worth revisiting.
It’s all very simple really. Websites need words, whatever their reason for existing, they need words.
Each and every website is created to attract visitors–that goes without saying. But in order for people to see it, that website has to first impress the search engines because if it doesn’t, the search engines will never throw it up in a search. So unless you’re doing an obscene amount of Pay Per Click or you have other concrete sources of traffic, the search engines need to love you, and most important of all the search engines is Google because they have the lion’s share of the search industry. Period."
Friday, October 24, 2008
Azoogle Announces iMobilePublisher iPhone App | Affiliate Marketing Blog by Shawn Collins
October 23rd, 2008 · Comments
Epic Advertising
The Azoogle Ad Network has announced the beta launch of their new iPhone Publisher Reporting Platform, iMobilePublisher.
iMobilePublisher provides publishers in the Azoogle network the ability to check all facets of marketing campaigns including payment history, leads, stats, clicks and effective CPCs.
The interface also allows the publisher to sort by offers and a variety of date ranges.
And iMobilePublisher works on the iPod Touch, too, with a wireless Internet connection. The app will be free to Azoogle publishers and downloadable at iTunes shortly.
Being that I am a Blackberry guy, I’m out of luck on this. So my wife will be wondering why it pops up on her iPhone.
Then again, I am planning to get a Touch, so I will be able to explore it unhindered.
Rollout and expansion to Azoogle’s publisher base is expected in early 2009 with enhanced functionality. There will be demos and promotional giveaways at Affiliate Summit West 2009, where the Azoogle Ad Network is also the Platinum Sponsor.
If you’d like to be a part of the Beta, email them at iphone(at)AzoogleAds.com or call toll-free: 1-866-891-0300.
More information at http://www.azoogleads.com/corp/imobile_pub.php."
Affiliate Marketing Blog by Shawn Collins
October 24th, 2008 · Comments
Epic Advertising
The Pepperjam Network has announced the beta launch of their new product feed technology, the Pepperjam Store Builder.
The feature is available for free to Pepperjam Network affiliates and merchants.
Pepperjam Store Builder enables affiliates to manipulate Pepperjam Network product feeds in real-time to build product storefronts on their sites, as well as to easily link to specific products and create dedicated product feed sites.
This tool provides affiliates with access to millions of products from hundreds of Pepperjam Network advertisers.
More details at the Pepperjam Network blog."
RevTrax Goes Live with First In-store Retail Advertiser: CompUSA / TigerDirect | Affiliate Marketing Blog by Shawn Collins
October 24th, 2008 · Comments
Epic Advertising
RevTrax, a solution that bridges the gap between online advertising and in-store purchases, has gone live with their first in-store retail advertiser, CompUSA / TigerDirect.
They are currently recruiting coupon affiliates to promote the in-store offer and RevTrax has the ability to work with loyalty players and search affiliates with their dynamic bar-code generation software that can capture key words and member IDs.
I think this is the first in-store affiliate marketing program, right?
It would be great to see this concept spread across more click and mortar retailers."
Twitter Eats Big Media's Lunch!
read more | digg story
Thursday, October 23, 2008
Using Social Media to Make Ca$h in Affiliate Marketing
read more | digg story
Tuesday, October 21, 2008
Next-Generation Ecommerce With Service Oriented Architecture | Get Elastic
Posted October 20, 2008 by Linda Bustos /
We talk a lot about customer experience, usability and conversion optimization here on Get Elastic. Certainly as the Web evolves, more consumers come online and get familiar with innovations and improvements of the leading-edge e-tailers.
Customers seek out and prefer sites with ratings and reviews. They want to advanced search capabilities and product features. They want to ship to store, check in-store availability, choose from multiple payment options, and even browse your site and purchase from a mobile phone.
At the same time, growing retailers launch new storefronts for international customers or to serve new market segments. Or, multi-store retailers like the Gap experiment with merging sister brands into one checkout.
But for many retailers, it’s not that easy to evolve as fast as they’d like…
Roadblocks to “Next Generation Ecommerce” - Legacy Architecture
Legacy architecture can prevent online retailers from implementing the cutting edge usability, customer service and functionality of the online shopping experience that customers are quickly coming to expect.
For example, an online retailer who began 10 years ago with a home-grown ecommerce platform has updated its systems several times over the last dec"
"Technorati Acquires AdEngage Advertising Network
Posted by Sara on October 15th, 2008
We’ve been acquired! You can read about the acquisition on TechCrunch or Technorati.
With this acquisition, we anticipated that you guys might have a few questions so we’ve taken the initiative to list and answer a few:
What will happen to AdEngage?
AdEngage will continue to run as a separate business under Technorati Media. We will still serve ads and connect publishers and advertisers worldwide.
How will the acquisition affect me as an AdEngage Publisher or Advertiser?
As an AdEngage customer, you will not experience any changes. Everything will continue to run and operate just the same. We will still offer all services for all of our advertisers and publishers.
How do we feel about the acquisition?
We are very happy to be part of Technorati Media and expect the acquistion to affect AdEngage favorably.
If you have any additional questions, please let us know!"
Monday, October 20, 2008
Measuring the Success of Your SEO Efforts
read more | digg story